Blog

Top Challenges Facing the Meeting Planning Industry Right Now

Recently, our events team sat down to discuss the top challenges facing our industry today and how to address them. Oddly enough, the majority of topics started with the letter “S,” so we dubbed this our “S*** List” and got to work outlining solutions and tactics to best navigate these issues for our clients.

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Inspiration for Your Employee Appreciation & Teambuilding Initiatives

In this fast-paced world, it is important to slow down, show your employees that they are appreciated, and create bonding opportunities.

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Meeting Planners: Staying ahead of the ever-shifting COVID landscape

As meeting planners, it is essential to keep on top of the rapidly changing COVID restrictions, mandates, and policies (from state to state and across county and city lines) to ensure the safety and security of all involved – from attendees and sponsors to partners and planners alike. 

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Inauguration: An Event Planning Perspective

Inauguration day. Regardless of your political views, from an event management standpoint, there was much perfection on display, and many lessons for anyone planning events today. Throughout the day and night, I heard from many colleagues and clients asking what I thought about the inauguration, from an event planning perspective. Here are ten takeaways, in…

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No, Mom, It’s Not Just Zoom!

I sat down in front of my laptop for what was my Thanksgiving lunch and my parents’ Thanksgiving dinner. They live overseas, with a six-hour time difference, so we’ve grown accustomed to the oddly timed family FaceTime. The stress of life under COVID-19 has increased the desire for closeness as a family, as is true…

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Hybrid Events: The Next Normal

Ask any event organizer and they will tell you that 2020 has been an equally scary and exciting time to be in the industry. We have been driven to rethink our event strategy, learn new technologies and flex our creative muscles in the digital space. While virtual events continue to be the go-to format for…

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9 Things You Should Know About Virtual Events

Since the pandemic hit, Castle has helped many clients—old and new—pivot their scheduled live events to virtual. As we look to fall/winter 2020, 2021 and beyond, virtual and hybrid events are here to stay. If you’re thinking about your next meeting or conference, corporate incentive program, milestone anniversary or holiday celebration, here are nine things…

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Keep Your Audience Engaged During Virtual Events

In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…

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Reinventing the Live Event Experience – Key Considerations for Meeting Planners

In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…

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Five Key Considerations When Planning a Virtual Commencement Ceremony

Across the country, college and high school seniors are feeling the disappointment of their final school year disrupted by COVID-19. Due to safety concerns and social distancing requirements, students have shifted to online classes, moved back home with parents, cancelled senior trips and have missed the festivities and perks that generally accompany the end of…

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