Blog

No, Mom, It’s Not Just Zoom!

I sat down in front of my laptop for what was my Thanksgiving lunch and my parents’ Thanksgiving dinner. They live overseas, with a six-hour time difference, so we’ve grown accustomed to the oddly timed family FaceTime. The stress of life under COVID-19 has increased the desire for closeness as a family, as is true…

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Hybrid Events: The Next Normal

Ask any event organizer and they will tell you that 2020 has been an equally scary and exciting time to be in the industry. We have been driven to rethink our event strategy, learn new technologies and flex our creative muscles in the digital space. While virtual events continue to be the go-to format for…

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9 Things You Should Know About Virtual Events

Since the pandemic hit, Castle has helped many clients—old and new—pivot their scheduled live events to virtual. As we look to fall/winter 2020, 2021 and beyond, virtual and hybrid events are here to stay. If you’re thinking about your next meeting or conference, corporate incentive program, milestone anniversary or holiday celebration, here are nine things…

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Keep Your Audience Engaged During Virtual Events

In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…

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Reinventing the Live Event Experience – Key Considerations for Meeting Planners

In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…

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Five Key Considerations When Planning a Virtual Commencement Ceremony

Across the country, college and high school seniors are feeling the disappointment of their final school year disrupted by COVID-19. Due to safety concerns and social distancing requirements, students have shifted to online classes, moved back home with parents, cancelled senior trips and have missed the festivities and perks that generally accompany the end of…

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COVID-19 Public Relations and Events Resources

As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…

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Bridging the Gap – Creating Connection through Virtual Events

In the event management industry, we are in the business of connecting people. As the outside world comes to a near standstill and work-from-home is the standard of the moment, the need for connection – with employees, customers and partners – becomes even more vital. In the immediate environment, without the option of hosting live meetings…

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The Coronavirus: A Meeting Planner’s Perspective

It’s hard to deny the impact the Coronavirus (COVID-19) is having on the meetings industry. Already, major events both inside and outside of China such as Cisco Live Melbourne, a partner conference with more than 8,500 attendees and the Mobile World Congress, the mobile industry’s largest exhibition which was slated to take place in Barcelona…

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Introvert-Friendly Events

I’m an event planner—and a self-proclaimed introvert. As many of my fellow introverts can attest to, we learn how to “act” extroverted when moments call for it, but the act can take quite a bit of energy to maintain for long periods of time, especially at events. How one responds to stimulation is a simple…

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