Blog

The Creative Problem-Solver: Five Questions with Maria Ryan

At Castle, we believe the cornerstone of our success is our talented team of event management and public relations professionals. From creating compelling content for our PR clients to strategizing and producing effective event marketing materials specialized for each client’s unique needs, our team does it all. Each Castle team member brings special skills and…

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Creating Impactful Events for Every Budget: How to Think Outside of the Box to Maximize Your Event Budget

At Castle, the event management team works with clients of all sizes to create memorable events that are planned to leave a lasting impact on attendees. As we begin to map out our 2020 programs, I am reminded that the planning process to every event begins with a discussion about expenses. Even the most extravagant…

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Taking a Gamble: Planning a Corporate Meeting or Event at a Casino Hotel

With the Encore Boston Harbor opening this weekend, I started thinking about the pros and cons of planning a corporate meeting or event at a casino hotel. First things first, a casino hotel might not work for every company or occasion, but there are very good reasons to consider them. Since these properties receive revenue…

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Corporate Incentive Event Planning: Key Considerations for a Successful Program

Corporate incentive programs undeniably help motivate employees to reach new levels of success, boost morale, and provide much-needed employee recognition. With the right planning and resources, basic recognition programs can be transformed into experiences that will be the talk of your company. Here are some key considerations to keep in mind when planning your next…

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Five Things I Learned About Being a College Athlete That Helped Me Succeed in Event Planning

Moving from the soccer field to the office, I never expected the lessons I learned as a student athlete to apply to my internship. The skills that I developed on the field starting when I was first learning to play at age five or six have carried with me into my professional development in the…

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Destinations and Details: Five Questions with Paige Laliberte

Our talented team of public relations and event professionals build the foundation for success at Castle. From planning and executing special events and product launches to developing and implementing integrated crisis communications strategies and social media plans, we do it all. Each of our team members has a different back story and brings unique skills…

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How To Keep Your Event from Going Down in Flames – Revisiting the Fyre Festival Disaster from an Event Planning Perspective

Like so many who tuned in to the Netflix and Hulu documentaries about the ill-fated Fyre Festival, I was engrossed and amazed at how the story unfolded. This event, billed as a luxury music festival “on the boundaries of impossible,” never stood a chance. It would have been a comedy of errors, if not for…

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An Event Professional from the Age of 14: Five Questions with Callie Cleary

At Castle, we believe that our greatest asset is our amazing team of public relations and event management professionals. From planning employee incentive programs and creating event marketing campaigns to executing internal social media audits and executive media training, our team does it all. Each member of the Castle team has a different back story and unique insights…

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Internship Insights | Three Key Ingredients for Great Event Companies

My mom always told me that she thought I should be an event planner. Maybe that’s because  my father’s side of the family has owned and operated an event rental business called Camelot Special Events & Tents for the last forty years. Or maybe it’s because I’m organized, creative and meticulously detail-oriented – the perfect…

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Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner

There is an incredible benefit to harnessing the skills gained from each professional experience. I have had the great opportunity to learn and grow through several jobs in the event planning industry. The insight I gained from these positions has helped me build a foundation that affords me a unique perspective as an event planner….

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