Blog

Test, Trace and Communicate: K-12 and Higher Ed Crisis Communications in the Pandemic Era

The confluence of events is nearly overwhelming: a once-in-a-century pandemic, a once-in-a-generation movement for racial equity and justice, and a presidential election that is already proving to be unlike any other in our lifetime. The turbulence created by each of these epochal episodes is impacting every corner of American life. But one could argue that…

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Crisis on Campus: Is Your School Prepared?

From the COVID-19 pandemic to the 2020 Presidential Elections, this school year is unlike any other. As students and faculty continue to adjust to a new academic year and environment, whether in-person on campus or virtually, it’s more important than ever before for colleges and universities to have a comprehensive crisis communications plan in place….

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From Reporting on PR Crises to Managing Them, Preparation Is Paramount

“My name is Steve Tellier, and I’m an investigative reporter.” Those are the last words most people want to see in their inbox or hear on their voicemail. But it’s how I began countless emails and phone calls during my time as an investigative journalist, when I would seek information, answers and official statements from…

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Eight Critical Things Businesses Must Consider Before Reopening

As businesses nationwide contemplate whether, when and how to reopen, they need to overhaul many of their existing policies and physical locations and also develop new safety and contingency plans. COVID-19 is impacting every facet of our daily lives, and the eventual return to business as usual will be exceptionally unusual for many employees and…

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Best Practices for Communicating Amid COVID-19

COVID-19 is unlike anything any of us have seen in our lifetimes. With the pandemic undoubtedly impacting most, if not all industries, crisis communications experts can help us get through and overcome ever-evolving communication challenges associated with this public health emergency. Philip Hauserman, director of crisis communications at The Castle Group, discusses best practices for…

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COVID-19 Public Relations and Events Resources

As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…

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Castle’s 2019 Public Relations Recap & 2020 Social Media and PR Trends

After a successful and bustling year, the Castle public relations team reflects on the trends that defined the industry in 2019, the biggest media moments – from viral heartwarming social media moments to Operation Varsity Blues rocking the nation, and shares PR and social media trends to watch in 2020. What do you think was…

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Seven Reasons Why “The Affair’s” Noah Solloway is the Worst Crisis Communications Client Ever

On the fifth and final season of Showtime’s “The Affair,” Noah Solloway’s past finally comes back to haunt him. Once a media darling, in this era of #MeToo, women from his past, including a publicist and student, accuse him of sexual misconduct. When a Vanity Fair reporter he’s worked with before calls for comment on…

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It’s Friday at 4 p.m. Do you know where your crisis is?

It’s inevitable. It’s Friday. Late afternoon. The call (to the crisis communications counsel, attorney and/or risk management firm) comes. “Hi, we’re dealing with a situation here. I’m not sure if it’s really a crisis, we’re reaching out to touch base, just in case.” Nine times out of ten, it is, indeed, a crisis. (One matter…

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School’s Out For Summer: Plan For Crises Now And REAP The Benefits Of Your Preparation Next Semester

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

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