Blog

It’s Friday at 4 p.m. Do you know where your crisis is?

It’s inevitable. It’s Friday. Late afternoon. The call (to the crisis communications counsel, attorney and/or risk management firm) comes. “Hi, we’re dealing with a situation here. I’m not sure if it’s really a crisis, we’re reaching out to touch base, just in case.” Nine times out of ten, it is, indeed, a crisis. (One matter…

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School’s Out For Summer: Plan For Crises Now And REAP The Benefits Of Your Preparation Next Semester

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

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Plan For The Worst So You Can Be At Your Best: Tips For Developing A Crisis Communications Plan That Works

There’s no excuse to be unprepared, especially when all it takes is one click, tweet, off-hand remark or poor decision to spark a crisis. Almost every organization has an emergency action plan that outlines how to handle situations that could result in loss of life or destruction of property (i.e., natural disaster, active shooter, fire,…

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Castle Empowers Nonprofit Communications Through Consult Café

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

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Castle Public Relations and Social Media Trends

Fake news. Podcasts. Instagram stories and IGTV. As we look ahead in 2019, we’re recapping our favorite media stories and trends from the past year and sharing our predictions for what’s next.  What do you think was the most inspiring media story of 2018? The action taken by the students from Marjory Stoneman Douglas High…

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Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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Embrace opportunities to (re)connect this holiday season

The holiday season is a busy time for all of us. And each year it seems to get busier (and start earlier, for whatever reason).

You might actually feel sick looking at an Outlook calendar that more accurately resembles a Tetris game than a practical schedule. But each one of those “busy” blocks – especially the after-hours ones that represent holiday parties – are opportunities to work on your own personal elevator pitch.

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Crisis Communications Checklist for Social Media

Our team has been working around the clock for a number of crisis communication clients—most recently related to data breaches/identity theft, sexual assault, threats of violence and product liability. Despite the variety of crises issues, there are some commonalities.

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Crisis Communications Strategies for Sexual Abuse Allegations in Schools – Part Two

Below is the second post of a two-part blog on communications during a school sexual abuse crisis. You can read Part One here. Communications Materials Communications, legal and risk management are inextricably linked in these matters, and need to work as a team. The communications plan needs foundational materials, all of which should be reviewed…

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Crisis Communications Strategies for Sexual Abuse Allegations in Schools – Part One

The Boston Globe Spotlight team’s report “Private Schools, Painful Secrets” (posted on May 7 and published on May 8) on educator sexual abuse at independent schools brought several important issues related to crisis communications to the forefront: accurate and thorough assessments, external factors, context, strategy, spokesperson, communications materials, news cycle and social media. The allegations…

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