Blog

There’s A Podcast For Everything

The ever-changing media landscape has marketing and public relations professionals looking for the next big thing – and how can we get our clients involved. Over the past decade, podcasts have become a game changer in the industry, are increasingly more popular and provide great media relations opportunities for all types of people and businesses….

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Company Anniversaries: Beyond the Mug

As someone who spends a lot of time helping companies celebrate their accomplishments, I was taken aback by a Wall Street Journal article on the controversy surrounding AIG’s centennial. Most company anniversaries aren’t a source of controversy—they’re a cause for celebration, to mark achievements, celebrate success, acknowledge relationships and infuse employees with pride. Much more…

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Amplify your event message through unique entertainment and event visuals

As technology becomes more sophisticated, so do the ways of entertaining and interacting with guests. Here are some unique entertainment and event visual ideas that do just that.

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Why everyone needs a personal brand

As I finish up my last semester of grad school, I continue to hear about the importance of personal branding. I watch my fellow grad students endlessly search for the perfect job and I am reminded how lucky I am to have landed my first job at The Castle Group only two short months ago….

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