In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…Read More
One of the first rules of effective communications is to know your audience. This is particularly important when crisis hits.
Consider this: all the prepared holding statements, Q&As, talking points, letters and response strategies in the world won’t help in times of crisis if you don’t have an understanding of how your audience views a particular issue in the first place. In fact, if you don’t have a general awareness of who your various stakeholders are and what they think, your communications efforts could take what is actually a minor issue and inadvertently turn it into a full blown crisis.Read More
I recently had a conversation with my husband who is a professional chef about the importance of mise en place. The French term meaning “put in place” refers to the disciplined organization of all ingredients and equipment prior to cooking. To a chef, the proper mise en place can make the difference between a flawlessly…Read More