
THE LEADING EDUCATION PR & CRISIS FIRM, SERVING CLIENTS IN BOSTON & NATIONWIDE
At The Castle Group, we have decades of experience partnering with educational institutions to provide a comprehensive suite of services, including public relations, event management, and crisis communication. We partner with leading educational institutions, from K-12 schools to universities, to deliver tailored and impactful strategies. As trusted partners to numerous educational organizations, we ensure your messages effectively reach the right audiences.

COMPREHENSIVE EDUCATION PR SERVICES & EXPERTISE
Our clients turn to us for our expertise in:
- Developing strategic communications plans
- Generating positive news through effective media relations
- Identifying and capitalizing on thought leadership opportunities for academic and administrative leadership
- Leveraging studies and reports to achieve institutional awareness
- Making connections through relationship marketing
- Managing critical and sensitive situations, including highly charged matters related to Title IX, racial and diversity issues, discrimination, sexual harassment, theft, bankruptcy, data breaches, regulatory investigations, litigation, and financial malfeasance
- Instituting social media strategies that deliver
We’re up to the challenge, whatever it may be. And we have the results to prove it.
COMMUNICATIONS SERVICES FOR SCHOOLS & HIGHER EDUCATION INSTITUTIONS
PUBLIC RELATIONS
Our firm has decades of public relations experience in the education sector, partnering with some of the nation’s leading public and private institutions, from K-12 to colleges and universities. Members of our team have held in-house positions as well, bringing with them an invaluable client-side perspective.
What this adds up to is a keen understanding of the market, especially the growing need for differentiation in today’s highly competitive and complex environment. That’s why we always tailor content to your key audiences, and we do so in a way that delivers powerful, consistent messaging. We understand your internal and external pressures and can support your needs, generate results, and integrate quickly and effectively with your team.
EVENT MANAGEMENT
We regularly partner with the nation’s leading educational institutions to produce events that support of their strategic goals and visibility. We produced a conference for a prominent Ivy League university, showcasing the insights of global thought leaders to a 1,200-person select audience from academia and business. We literally built the experience from the ground up—from the event format to full event execution—all while employing the attention to detail and focus on results that we bring to all our corporate events. From small private colleges to large public universities, we work with our education clients to ensure that the right messages reach the right audiences through a blend of programming and visuals.
CRISIS COMMUNICATIONS
Castle has extensive experience guiding public and private institutions of all sizes—from K-12 to colleges and universities—through critical and sensitive situations, including highly charged matters around Title IX, racial and diversity issues, discrimination, sexual harassment, employment, data breaches, regulatory investigations, litigation, and financial malfeasance. In addition, members of our crisis communications team have previously held in-house positions at educational institutions, bringing an invaluable client-side perspective.
We have a keen understanding of the education industry landscape and the internal and external pressures of today’s highly competitive, complex environment. We always tailor content to your key audiences—students, parents, faculty/staff, alumni, donors, etc.—and we do so in ways that mirror your school’s mission and vision, as well as tone and style.
PUBLIC AFFAIRS
Educational institutions operate at the intersection of policy, community, and public scrutiny. Castle helps K-12 schools, colleges, and universities navigate complex public affairs challenges by shaping clear, credible narratives and engaging the right stakeholders at the right moments.
From community relations and advocacy initiatives to issue management and government engagement, we support education leaders as they address policy changes, funding concerns, enrollment pressures, and matters that directly impact students, families, faculty, and surrounding communities. Our public affairs strategies are grounded in education-specific insight and designed to move conversations forward.
SOCIAL / DIGITAL MEDIA
Social and digital channels play a critical role in how educational institutions communicate with students, parents, alumni, faculty, and the broader public. Castle develops and manages social media strategies that help schools and universities engage authentically, amplify key messages, and protect institutional reputation.
We take a practical, audience-first approach—identifying where your communities are most active and creating content that supports enrollment, strengthens trust, and reinforces your mission. Whether supporting day-to-day engagement or guiding institutions through heightened moments, our social and digital media services integrate seamlessly with broader PR and crisis communications efforts.
MARKETING COMMUNICATIONS
In an increasingly competitive education landscape, clear and consistent marketing communications are essential. Castle partners with educational institutions to develop integrated marketing strategies that build awareness, support enrollment goals, and strengthen relationships with key audiences.
Our team helps schools and universities refine messaging, launch communications campaigns, and execute across digital and traditional channels—all while staying aligned with institutional values, tone, and long-term objectives. From content development to campaign execution, we ensure every element works together to support measurable outcomes.
PR & EVENTS COMMUNITY PARTNER OF THE AICU MASSACHUSETTS & RHODE ISLAND
As an official community partner of the Association of Independent Colleges & Universities of Massachusetts (AICUM) and the Association of Independent Colleges & Universities of Rhode Island (AICU Rhode Island), Castle is a public relations and events resource to 68 independent higher education institutions across Massachusetts and Rhode Island.
A PR & CRISIS COMMUNICATIONS FIRM APPROVED BY RISK MANAGEMENT & INSURANCE COMPANIES
Castle’s crisis communications expertise has resulted in the distinction of being named:
- an approved crisis communications PR firm of United Educators (UE), the nation’s leading provider of risk management solutions for higher education
- a preferred crisis communications provider of the Florida Independent Colleges and Universities Risk Management Association, a private educational risk retention pool that offers comprehensive risk management services to members of the Independent Colleges and Universities of Florida and the Florida Council of Independent Schools.
- a crisis communications partner to Utica National Insurance Group, a nationally recognized group of companies organization providing personal and commercial insurance products and services, and its school policyholders
UE, FICURMA, and Utica National member schools, including colleges/universities, K-12, and independent and private schools, have partnered with Castle for crisis communications and public relations services in support of a covered crisis.






























