COVID-19 Crisis Response Task Force

In partnership with leading infectious disease experts, former CEOs of nationally-recognized hospitals, and a former United States Secretary of Veterans Affairs, our COVID-19 Crisis Response Task Force is designed to provide short- and long-term strategic communications counsel, medical strategy and expertise and business direction related to COVID-19.

“The addition of the medical experts has been transformative to our team. This relationship is what gives our company peace of mind during these uncertain times. We are incredibly grateful for their guidance and support.” — Senior living organization with more than 60 communities

Our COVID-19 Crisis Response Task Force includes any or all of the following and is fully customizable to the organization and the need:

Medical Strategy and Expertise

  • Medical expertise Immediate access to medical expertise on the novel coronavirus and issues relating to COVID-19, as well as other medical or scientific-based issues that may arise concerning the coronavirus and COVID-19.
  • Alerts and analysis – Geographic and industry-specific alerts and analysis of breaking developments, such as new guidelines, regulations, testing, supply shortages, etc.
  • Weekly briefing calls – A weekly briefing call to review the evolving situation with senior management and others designated by the organization. 
  • Company-specific projections – Review and analysis of medical data to help inform real-time and future operational and business decisions.
  • Q&As – Written FAQs for employees and other stakeholders, to be updated on an as-needed basis as the situation evolves.
  • Business continuity and recovery planning – Consultation on business continuity and recovery planning and HR issues, including employee health issues, selection of medical resources, best practices for front-line employees, workplace health planning and business operations. Medical experts are also available to advise on employee reassimilation into the workplace, as well as business recovery efforts.
  • “Ask the Expert” teleconferences, virtual “Town Hall” and/or Webinars – Weekly “ask the expert” calls, virtual “town halls” and/or webinars to answer questions in real time and support employee communications.

Our Medical Experts

Michael R. Jaff, D.O.

  • Chief Medical Officer, Global Medical Device Manufacturer
  • Professor of Medicine, Harvard Medical School
  • CEO, Newton-Wellesley Hospital
  • GMP, Harvard Business School

The Honorable David Shulkin, M.D. FACP

  • Ninth Secretary, U.S. Department of Veterans Affairs
  • Currently President of Shulkin Solutions, a consulting firm working with leading healthcare organizations and companies to innovate and improve wellbeing for patients
  • President, Morristown Medical Center (Atlantic Health System, N.J.)
  • President and CEO, Beth Israel Medical Center
  • Chief Medical Officer, Temple University Hospital

Carlos del Rio, M.D.

  • Distinguished Professor of Medicine, Division of Infectious Diseases, Emory University School of Medicine
  • Executive Associate Dean for Emory at Grady Memorial Hospital
  • Professor of Global Health and Epidemiology, Rollins School of Public Health of Emory University
  • Infectious disease and public health specialist
  • Expert advisor on the NCAA COVID-19 Advisory Panel
  • Frequent commentator and contributor to major media outlets on topics related to infectious diseases and global health

Recent media coverage:

Former Veterans Affairs Secretary weighs in on coronavirus pandemic – Yahoo Finance Video, March 17, 2020

The V.A. Prepares to Back Up a Health Care System Threatened by Coronavirus – NYT, March 15, 2020

Veterans Affairs’ Staffing Shortage Raises Concerns Amid Coronavirus Outbreak – KEZI, ABC Affiliate, March 14, 2020

Why Slowing the Spread of Coronavirus Is Critical to Public Health – MSNBC, 11th Hour, March 13, 2020

Commentary on the VA staffing shortage – CNN Newsroom, March 13, 2020

Communications Counsel

Activities include:

  • Counsel and guidance related to communications strategies with internal and external audiences, including media. Deliverables may include communications materials such as statements, letters, talking points, Q&A, and media protocols, among others.

For more information, please contact Sandy Lish (slish@thecastlegrp.com) or Philip Hauserman (pthauserman@thecastlegrp.com).