Blog

Why Relationships Matter: 25 Years

Who knew that an account director/client relationship – one that grew as a result of a CEO who was chronically late for meetings – would result in an award-winning business celebrating its 25th anniversary? When we (Sandy, the account director, and Wendy, the marketing director with the always tardy boss) met, we were at inflection…

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Castle Anniversary….25 years strong and always here for you!

It’s Castle’s 25th Anniversary! To commemorate our milestone, we’re sharing a poem that captures the essence of who we are and why we endure. Thank you to our clients, families, friends and the community for being by our side every step of the way!

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Women’s History Month 2021

As a women-owned business, we love to celebrate fierce and edgy women. In honor of this year’s Women’s History Month, we created our very own movie watch list featuring real and fictional women who inspire us. Movies to Watch During Women’s History Month: 9 to 5 A League of Their Own Alice Doesn’t Live Here…

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Insights From The Wiki-World: Interview with an Anonymous Wikipedia Editor

The world of Wikipedia editing can be an inscrutable one for the uninitiated. A massive, online, open-collaborative environment with more than 55 million articles and 94 million registered users, any of whom can edit almost anything they choose, sounds like the stuff of nightmares for PR professionals. After all, the critical words of just a…

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5 Ways to Foster Campus Culture This Winter Break

Many college students were either on spring break or about to start spring break when the global pandemic hit the United States in March 2020. School administrators across the country sent “extended spring break” notices so they could consider what to do next. Weeks later, students were informed that the remainder of their school year…

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GivingTuesday: A Global Day of Generosity

Today, Tuesday, December 1, 2020, is GivingTuesday, a global generosity movement that harnesses the power of people and organizations to make a difference in their communities and the world. This year, due to the various challenges and hardships brought on by COVID-19, giving back is more important than ever. What is GivingTuesday? Initially created in…

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Unfortunately…Fortunately: Castle Reflects on 2020

Have you ever read Fortunately, by Remy Charlip? It’s a story about a boy who overcomes obstacles—and a childhood favorite of our SVP Keri McIntosh. To this day, you’ll often hear her reference the story’s point of view—unfortunately…fortunately—when we’re about to face a challenge. It can be inspiring to look for the positives, especially this…

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Addressing Racial Equity in Education: K-12 Schools and Higher Ed

Educational institutions have an obligation to address racial equity and justice – urgently. Too many Black and Brown men and women have lost their lives and have been discriminated against, and there has been a much-needed shift to emphasize these systemic issues, especially in schools. Students and young adults are not afraid to speak their…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael R. Jaff, Part III

In the last of our conversations with Castle’s COVID-19 Crisis Response Task Force medical expert Dr. Michael R. Jaff, we discuss our present and future situation with COVID-19. Adapting to a world of social distancing and quarantine can take a toll on everyone’s mental health and certainly makes us look forward to some sort of…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael R. Jaff, Part II

We created a COVID-19 Crisis Response Task Force along with three national medical experts to provide clients with medically informed data. According to one client, the results have been “transformative.” Today, we share the second of three blogs covering our conversation with Dr. Michael R. Jaff who discusses some of the COVID-19 questions his corporate clients, friends…

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