Blog

What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

Read More

Destinations and Details: Five Questions with Paige Laliberte

Our talented team of public relations and event professionals build the foundation for success at Castle. From planning and executing special events and product launches to developing and implementing integrated crisis communications strategies and social media plans, we do it all. Each of our team members has a different back story and brings unique skills…

Read More

Castle Empowers Nonprofit Communications Through Consult Café

The Castle Group recently created and produced the first-ever Consult Café, a pop-up communications forum for small nonprofits, in partnership with the Massachusetts Nonprofit Network and Babson College. This exclusive event at Babson’s downtown campus gave nonprofit leaders the opportunity to connect, engage, and discuss best practices for creating and building relationships with key stakeholders…

Read More

A Journey Abroad: How to Incorporate Cultural Tourism Into Your Vacation

What drives someone to choose where to travel next? Relaxing on the beach with a good book and a piña colada or gaining a new perspective on a city or country’s culture? Almost every destination can provide aspects of both leisure and education, but the places that possess an abundance of cultural heritage have become…

Read More

How to Take Audience Engagement to the Next Level

In society today, distractions are constant. Employees can physically step away from the office, but the ability to disconnect technologically is an increasingly difficult task. We live in a world where your mobile device is your epicenter—emails find you anywhere, cell phone numbers are public knowledge, and social media incessantly derails your attention span. As…

Read More

Client Relationships: Keeping it Fresh

Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer.  Here at Castle, we are lucky to have customers that we’ve developed long standing relationships with…

Read More

Planning Ahead: The Rise of Cannabis in Corporate Events

Here at The Castle Group, we pride ourselves on being ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new that we can incorporate into innovative client events. Recently, the Massachusetts state legislature legalized recreational marijuana, so…

Read More

Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner

There is an incredible benefit to harnessing the skills gained from each professional experience. I have had the great opportunity to learn and grow through several jobs in the event planning industry. The insight I gained from these positions has helped me build a foundation that affords me a unique perspective as an event planner….

Read More

Making a Difference All Year Long

The holiday season is a time to give generously and want not, for the greatest gift is that which expresses thanks – to our families, to our friends and to organizations and causes that we care about the most.

Read More

Atlanta is United

A….T…..L. A….T…..L. If you’ve been to an Atlanta United game recently, you know exactly how this chant goes and how fired up the crowd gets. Attend a Five Stripes game in the new (and amazing) Mercedes-Benz Stadium and you’ll see and hear more than 70,000 fans of all walks of life come together with a single…

Read More