Blog

COVID-19 Public Relations and Events Resources

As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…

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An Approach to Public Relations During COVID-19

My high school yearbook senior quote, inspired by a friend’s sister’s poster, was “Remember yesterday, dream about tomorrow, but live today.” For decades I have regretted not trying a little harder to find a better quote. Now I’m thinking that quote very aptly describes the approach I recommend for public relations during this time of…

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9 Tips for Working from Home During the Coronavirus Pandemic

With the attention on Coronavirus (COVID-19) turning from containment to prevention, companies around the world are implementing a work from home policy for their employees. This strategy, aimed at further stopping the rapid spread of the virus, allows employees to self-quarantine while still getting their work done. The adjustment can be difficult, as many of…

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Seven Reasons Why “The Affair’s” Noah Solloway is the Worst Crisis Communications Client Ever

On the fifth and final season of Showtime’s “The Affair,” Noah Solloway’s past finally comes back to haunt him. Once a media darling, in this era of #MeToo, women from his past, including a publicist and student, accuse him of sexual misconduct. When a Vanity Fair reporter he’s worked with before calls for comment on…

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TV News Anchor Turned PR Professional: Five Questions with Sean Hennessey

At Castle, we have some incredible employees. From social media gurus and digital marketing specialists to event managers and strategists, our skilled team of event and public relations professionals are the driving force behind our success. Our Five Questions blog series aims to highlight the various expertise and insights of our team members. Today we…

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It’s Friday at 4 p.m. Do you know where your crisis is?

It’s inevitable. It’s Friday. Late afternoon. The call (to the crisis communications counsel, attorney and/or risk management firm) comes. “Hi, we’re dealing with a situation here. I’m not sure if it’s really a crisis, we’re reaching out to touch base, just in case.” Nine times out of ten, it is, indeed, a crisis. (One matter…

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School’s Out For Summer: Plan For Crises Now And REAP The Benefits Of Your Preparation Next Semester

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

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