The Instagram Pitch

While television, radio and print have been the traditional methods of public relations outreach, social media platforms like Instagram provide a unique way to secure client coverage. It has been reported that 90% of information transmitted to the brain is visual and visuals are processed “60,000 times faster in the brain than text.” Visuals drive…

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Thanksgiving Media Relations

With Thanksgiving this week, it might be hard to see how the mashed potatoes you slaved over have anything to do with pitching your next story. Inspired by PR Daily’s 2012 round up of key Thanksgiving table takeaways, we’re refreshing this list, with some Thanksgiving media relations tips round two. Don’t over promise on the…

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Events Under Construction

Event venues must constantly refurbish and upgrade in order to continue to appeal to their audiences. As event planners, we hope this process does not fall over our event dates! However, sometimes there is no way around it. Either construction drags on longer than expected or we do not have flexibility in selecting the venue…

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