Email Marketing: Don’t Let Your “From” Name Be an Ingredient for Spam

As promised in my last blog post, here’s another tip that I learned from a Constant Contact compliance representative that will help you obtain the best open rates, ensure your email is not tagged as spam and stay in good standing with ISP providers.

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How the 2012 Summer Olympics Will Put Event Planning to the Test

The Summer Olympics are still a ways off, but already there is buzz, buzz, buzz…about athletes (Michael Phelps was on “60 Minutes” already this week!), sponsors (is it really sending the wrong message for McDonald’s to be sponsoring?), and favorite events (synchronized swimming, gymnastics, rowing, or basketball?) I’ll admit I’m looking forward to seeing the costumes the countries choose for the opening ceremonies. All exciting, newsworthy, even water-cooler-worthy topics.

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New York City – Outside of the Box

When planning a trip to The Big Apple, ideas for things to do tend to lean towards the norm – A Broadway show, visiting famous monuments such as the Empire State Building and Statue of Liberty, strolling down 5th Avenue and window shopping or ice skating in Rockefeller Center.

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