Care to Share? Social Media for a Cause

During the Holiday season, giving is spelled with a capital G. To inspire those who want to give, Mozilla has launched a timely charity campaign, the Mozilla Firefox Challenge.  Between December 14, 2011, and January 11, 2012, 12 celebrities – including Zooey Deschanel, Jonah Hill and Will Ferrell – are competing to raise the most money for a charity that is meaningful to them. The Challenge is hosted on, a platform that allows users to either start their own fundraising campaign for an existing charity, or help someone else with their fundraising efforts. And just in case their endorsement alone is not enough, the participating celebrities offer weekly prizes and give-aways as an incentive for donations to their causes.

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Just Click Cancel: Social Media Self-Defense Against SUI (Sharing Under the Influence)

Once it’s out there, it’s out there. You don’t have to be Ashton Kutcher or Congressman Anthony Weiner to know that a social media mistake can cause a PR disaster with the click of a button. Tweeting, posting and sharing require a level of judgment and discernment that are often impaired during this eggnog-infused most wonderful time of the year. With mobile devices allowing you to share virtually any thought that crosses your mind real-time, regrettable media use after some Holiday “cheer” is no longer limited to drunk-dialing or employing the photocopier to create inappropriate self-portraits at the office party.

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Causes We Support: Family Reach Foundation & Families Fighting Cancer

The November 10th Culture & Caring event to support Family Reach Foundation (FRF) was a great success! An amazing organization dedicated to providing heartfelt support and financial relief to families fighting cancer, Castle is proud to be a long-term partner of the foundation and support its efforts.

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With the combined hard work of Family Reach Foundation, Castle, event sponsors and proud supporters, the Culture & Caring event raised more than $80,000 this year to help families struggling due to the overwhelming financial and emotional strain of having a child with cancer.

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How to Create Your Own Version of the BBJ Custom-Made Photo Holders

Every time I have the pleasure of attending an event produced by our own events team, I am always awestruck by their attention to detail.

This was definitely the case at last week’s Boston Business Journal Summer Networking event which Castle sponsored and our events group helped to produce.

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Driving People, Driving Profits – Why Incentive Programs Work

Incentive programs go by many names — President’s Club, Chairman’s Club, Overachievers Program — but what’s in a name is less important than what is behind that name. A motivated, committed workforce, recognized through incentive programs that reward excellent performance, grows while others stagnate.

Incentive programs can create a measurable competitive advantage, particularly when economic conditions require a demonstrated ROI.

The Appeal of the Reward

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Social media goes green

How did you celebrate Earth Day last Friday? Here are companies that came up with good ideas.

The Earth Day Network celebrated the day through its ongoing campaign A Billion Acts of Green. The campaign website lets visitors register a local event, give to the cause or share the campaign via social media outlets; it also features the campaign’s several projects. In addition, visitors can pledge their green acts on the website or join the campaign on Facebook. The campaign goal is to deliver a billion Acts to world leaders at the 2012 UN Conference on Sustainable Development in Rio de Janeiro, Brazil to encourage them to stop climate change. So far, the campaign already inspired more than 100 million Acts of Green.

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