Social media goes green

By The Castle Group

How did you celebrate Earth Day last Friday? Here are companies that came up with good ideas.

The Earth Day Network celebrated the day through its ongoing campaign A Billion Acts of Green. The campaign website lets visitors register a local event, give to the cause or share the campaign via social media outlets; it also features the campaign’s several projects. In addition, visitors can pledge their green acts on the website or join the campaign on Facebook. The campaign goal is to deliver a billion Acts to world leaders at the 2012 UN Conference on Sustainable Development in Rio de Janeiro, Brazil to encourage them to stop climate change. So far, the campaign already inspired more than 100 million Acts of Green.

Green-labeled Starbucks started a Facebook campaign to encourage sustainability by offering free coffee to all customers that brought in a refillable mug on Earth Day. Starbucks fans were also asked to upload a photo of themselves with their mugs as their Facebook profile picture to promote waste reduction.

A bunch of companies helped to raise money for green causes. Online money collection site WePay donated $500 for a green cause if the donation page was set up using the company’s Earth Day page.

Online sharing platform Meebo pledged to donate $1 for every user (up to $ 20,000) who checked in to, an organization that brings clean and safe drinking water to people in developing nations, via the Meebo MiniBar.

And hair and skin-care company Aveda supports access to clean water all month long, with a Facebook campaign that donates $1 to Global Greengrants Fund for every user checking in on their campaign tab. The goal is to raise $4 million.

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Written By: The Castle Group


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