Blog

The Big Kickoff…of the Meetings Industry

While many might view the Super Bowl as the official kickoff of the year, the Castle events team launches a new year with an event of another kind. For our clients, their annual kickoff meeting is equivalent to the “Big Game” in sports, complete with game plans, hype and lots of leadup.  The onset of…

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Top Super Bowl Commercials of 2020: The Big Game Inside the Big Game

This past weekend was Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers. Arguably the biggest sporting event of the year, the “big game” drew 102 million viewers. Looking back on previous Super Bowls, some certainly stick out more than others. The same can be said for another aspect of the…

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Sports Incentive Programs That Engage Everyone on The Team

Some of the most anticipated and televised events in the world revolve around sports. From the Olympics and the Super Bowl to the World Cup and the Kentucky Derby, sporting events draw crowds across all cultures. When it comes to planning events around the world of sports, event planners have a unique opportunity to provide…

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