From Boston to Sydney, and Back Again

It has been a heck of a week in Boston.  The Red Sox won the World Series (and what a parade we had last weekend—the entire city seemed to be celebrating all week), we voted in a new Boston mayor for the first time in 20 years (congratulations, Marty Walsh), President Obama came to town, and our New England Patriots scored a season-high 55 points in their decisive victory over the Pittsburgh Steelers last Sunday.  And that’s notwithstanding the significant business stories involving local companies filing for IPOs, investments made, executive changes, layoffs, expansions and ground breakings. And while our local business, civic, political and sports environments give us much to discuss, consider and plan around, it’s good to have the opportunity to think globally and see things from another perspective.

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At a recent Boston Business Journal CFO panel discussion, one panelist commented that his company used to spend $35,000 per month on outsourced PR, but now with social media, companies can do it themselves. There are two things that are arguably issues in that statement. First, and most obviously, if they were spending that sort of budget, were they reaching their objectives and measuring results? If not, then I would agree that was not a good allocation of resources.

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Guest Blog | PR Predictions for 2013

We would like to share with you this very insightful post written by Hilary Burns at our Public Relations Global Network (PRGN) partner PR agency, Landis Communications on what seems to be ahead for us in 2013. 

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