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The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches
Pitching the media during busy news cycles can be challenging, even more so when people tend to start losing concentration after about eight seconds. Effective outreach begins by understanding the media and learning to adapt. Building upon your relationships with the media and getting creative with your releases will help you engage your reader and stand out.
Read MoreInternship Take-aways, Reflections & Pro-Tips
Internships are a great way to immerse yourself in your field of study—and gain so much more. Read through these interviews with past and present Castle employees whose internships launched their careers in public relations and event management.
Read MoreMaking Space for Black Women in the Public Relations Field: Opinion by Castle intern Shelby Casimir
Black women shouldn’t be afraid to take up space and unapologetically operate in our zone of genius. I have been working in the public relations industry for some time now. I’ve learned a lot and am entering the professional world soon. This experience has been a liberating change in my career trajectory. It was the…
Read MoreHow COVID-19 Changed Public Relations Forever | the Impact on PR Strategy
When the COVID-19 pandemic hit last year, we had so many questions. When are we going to go back to the office? When will I see my coworkers and clients again in person? What is Zoom?! And why has it taken over my life? As public relations professionals, the core of our job didn’t shift…
Read MorePolitics, Social Movements and PR: Strategies During an Age of Social Activism
If you’re a consumer of news and information online (and if you’re reading this blog, you almost certainly are), it won’t come as a surprise that the Dictionary.com People’s Choice Word of the Year for 2020 was “unprecedented.” Unprecedented. It seemed like that eyebrow-raising adjective was everywhere. From the COVID-19 pandemic to racial equity and…
Read MoreInsights From The Wiki-World: Interview with an Anonymous Wikipedia Editor
The world of Wikipedia editing can be an inscrutable one for the uninitiated. A massive, online, open-collaborative environment with more than 55 million articles and 94 million registered users, any of whom can edit almost anything they choose, sounds like the stuff of nightmares for PR professionals. After all, the critical words of just a…
Read MoreCOVID-19 Public Relations and Events Resources
As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…
Read MoreAn Approach to Public Relations During COVID-19
My high school yearbook senior quote, inspired by a friend’s sister’s poster, was “Remember yesterday, dream about tomorrow, but live today.” For decades I have regretted not trying a little harder to find a better quote. Now I’m thinking that quote very aptly describes the approach I recommend for public relations during this time of…
Read MoreHow to Write a Press Release: Best Practices for Success
Writing a press release was one of the first things I learned how to do in college. I had just declared my major, a dual study in public relations and marketing, and our professor told us this was the most important thing we would learn in the introductory course. At the time, I didn’t believe…
Read MoreCastle’s 2019 Public Relations Recap & 2020 Social Media and PR Trends
After a successful and bustling year, the Castle public relations team reflects on the trends that defined the industry in 2019, the biggest media moments – from viral heartwarming social media moments to Operation Varsity Blues rocking the nation, and shares PR and social media trends to watch in 2020. What do you think was…
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