Blog

Maui, Hawaii: Finding Solutions in Sustainable Event Management

Last year, Maui, Hawaii welcomed nearly 3 million visitors to the island (for perspective, this is compared to approximately 155,000 residents) and it appears that the number will continue to rise, fueled in part by the increased number of flights and air carriers into the market (i.e. Southwest Airlines), additional international audiences, and a continued…

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Five Questions with Event Maven Danielle Dickinson

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From global sales conferences and luxury incentive travel programs to social media crisis planning and marketing communication, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public…

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Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner

There is an incredible benefit to harnessing the skills gained from each professional experience. I have had the great opportunity to learn and grow through several jobs in the event planning industry. The insight I gained from these positions has helped me build a foundation that affords me a unique perspective as an event planner….

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Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company…

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Maui nō ka ʻoi (Maui is the best)

It was more than fifteen years ago that I planned my first incentive program to Maui.  I had no expectations of falling in love with the island. I was headed there for work, not for vacation. However, I remember the first morning, waking up before sunrise and taking a walk along the Pacific Ocean.  It…

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Events: The Missing Link in the Paid/Earned/Social/Owned Marketing Model

The ever-evolving marketing industry has defined the PESO (Paid/Earned/Social/Owned) model as a way to categorize marketing activities in the context of our digital world. It makes sense and is an important lens through which to consider our work. One critical element, however, always seems to be missing from the PESO model: events. As our team…

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Boston Celtics President Rich Gotham Talks Teamwork, Culture & Community Service

Boston Celtics President Rich Gotham recently sat down with Sandy Lish to talk about his most defining moment with the organization, the importance of teamwork on and off the court and how great it is to be a part of “Celtic Pride.” He also shared a few things most fans may not know about the…

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5 Tips to Keep in Mind When Planning a Charitable Student Event

During my time as an events intern for The Castle Group, I was fortunate to be able to learn from some of the best event professionals in the business. I am now able to apply what I have learned to other aspects of my life. I, along with the other captains of the Bentley Women’s Soccer team, Jenny Lewis, Ana Tantum and Haley Story, have been tasked with planning our team’s annual cancer awareness game. In the past we have kept it simple and sold T-Shirts, donating the profits to the charity of our choice. This year, to amplify our event, we decided to set our goals a little higher and partner with a wonderful charity called Family Reach. With the help of Family Reach and the experts at Castle, we have developed a truly exciting event. I have learned many lessons along the way and have decided to share five tips to planning a non-profit university event.

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The Work Wellness Benefits of Massage

During our Castle Spirit Week Wellness Day, we had the opportunity to sign up for a 10-minute chair massage from Melrose Massage. The benefits of massage therapy in the work environment are nothing new. Beginning in the 90’s, research revealed that incorporating massage therapy as a company benefit could reduce employee stress levels, and in turn decrease stress-related illnesses, minimize fatigue, and increase the productivity and alertness of employees—especially those who sit at a desk all day. Beyond the physical benefits, massage can boost employee morale and satisfaction in the workplace. At Castle we are lucky to have business owners who understand the ROI of just 10 minutes of each employee’s time. Not only did Spirit Week accomplish the task of celebrating 20 years as a company, small moments like the massage made us feel valued, and was a great reminder that success cannot happen without healthy and happy team members.

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Pitch a Tent for Your Next Event

Summer is here and the season for outdoor events is upon us. This means that tents may become part of the event plan – either as a weather contingency (for rain or sun cover), to create a more defined and/or comfortable outdoor environment or when indoor space is limited. But more than just a place to gather and feed guests, a tent and its various components can become an important part of the event design.

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