Blog

Hybrid Events: The Next Normal

Ask any event organizer and they will tell you that 2020 has been an equally scary and exciting time to be in the industry. We have been driven to rethink our event strategy, learn new technologies and flex our creative muscles in the digital space. While virtual events continue to be the go-to format for…

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9 Things You Should Know About Virtual Events

Since the pandemic hit, Castle has helped many clients—old and new—pivot their scheduled live events to virtual. As we look to fall/winter 2020, 2021 and beyond, virtual and hybrid events are here to stay. If you’re thinking about your next meeting or conference, corporate incentive program, milestone anniversary or holiday celebration, here are nine things…

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Reinventing the Live Event Experience – Key Considerations for Meeting Planners

In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…

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The Coronavirus: A Meeting Planner’s Perspective

It’s hard to deny the impact the Coronavirus (COVID-19) is having on the meetings industry. Already, major events both inside and outside of China such as Cisco Live Melbourne, a partner conference with more than 8,500 attendees and the Mobile World Congress, the mobile industry’s largest exhibition which was slated to take place in Barcelona…

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The Big Kickoff…of the Meetings Industry

While many might view the Super Bowl as the official kickoff of the year, the Castle events team launches a new year with an event of another kind. For our clients, their annual kickoff meeting is equivalent to the “Big Game” in sports, complete with game plans, hype and lots of leadup.  The onset of…

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The Passionate Planner: Five Questions with Andrea Rhoads

Our seasoned team of public relations and event management professionals are the pillars of our success. From planning and executing special events around the world to developing social and digital media strategies that deliver results, our team does it all. Our Five Questions blog series aims to showcase the various skills and insights of our…

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How to Get Involved in the Events Industry as a College Student

As a college student interested in event planning, you may feel you must wait until after graduation to start your career in the events industry, but that’s not true! Here are five (5) strategic ways to immerse yourself in the events industry as a college student. 1. Join Event Industry Groups on Your College Campus…

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