Pitch Perfect: Tailoring Your Story Pitch to Different Platforms

Emails battle each other for attention, which makes crafting the right media pitch for the right audience more important than ever. This involves carefully thinking through the media organization—and platform—you are pitching. Here’s what to think about when you are pitching various mediums and why it matters.

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How COVID-19 Changed Public Relations Forever | the Impact on PR Strategy

When the COVID-19 pandemic hit last year, we had so many questions. When are we going to go back to the office? When will I see my coworkers and clients again in person? What is Zoom?! And why has it taken over my life? As public relations professionals, the core of our job didn’t shift…

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