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Marketing to Generation Z from a Gen Zer

Businesses’ marketing strategies for young adults are dramatically shifting, and that’s because today’s young adults are no longer Millennials, they’re Generation Z. What is Generation Z? Although the start date for Gen Z is up for debate, demographers and researchers consider anyone born from 1997 onward to be part of Gen Z due to key…

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App for That

While they may feel old hat to some, mobile apps are just showing up on the radar as an important technology trend in events. The Economist Intelligence Unit survey reported that a meager 13% of customers found mobile applications to be an important way to engage with businesses in the year 2013. Three years from…

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