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Plan For The Worst So You Can Be At Your Best: Tips For Developing A Crisis Communications Plan That Works

There’s no excuse to be unprepared, especially when all it takes is one click, tweet, off-hand remark or poor decision to spark a crisis. Almost every organization has an emergency action plan that outlines how to handle situations that could result in loss of life or destruction of property (i.e., natural disaster, active shooter, fire,…