Blog

Meeting Planners: Staying ahead of the ever-shifting COVID landscape

As meeting planners, it is essential to keep on top of the rapidly changing COVID restrictions, mandates, and policies (from state to state and across county and city lines) to ensure the safety and security of all involved – from attendees and sponsors to partners and planners alike. 

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Traveling During COVID – What You Need to Know Before, During & After Your Trip

For millions around the world work from home days are long, daylight is shorter, and tropical backgrounds are becoming more enticing by the minute. The tourism industry is continuing to offer promotions, incentive deals, and innovative options to work from scenic locations and revamp your workweek. As appealing as those offers are, coronavirus travel restrictions…

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5 Ways to Foster Campus Culture This Winter Break

Many college students were either on spring break or about to start spring break when the global pandemic hit the United States in March 2020. School administrators across the country sent “extended spring break” notices so they could consider what to do next. Weeks later, students were informed that the remainder of their school year…

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Keep Your Audience Engaged During Virtual Events

In the world of virtual events, attendees are no longer in the same room as presenters—so it’s more important than ever to keep your audience engaged. Here are six key considerations for audience engagement during virtual events. Condense Your Agenda Planners can’t expect virtual audiences to stay engaged for the same length of time as…

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Reinventing the Live Event Experience – Key Considerations for Meeting Planners

In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…

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Eight Critical Things Businesses Must Consider Before Reopening

As businesses nationwide contemplate whether, when and how to reopen, they need to overhaul many of their existing policies and physical locations and also develop new safety and contingency plans. COVID-19 is impacting every facet of our daily lives, and the eventual return to business as usual will be exceptionally unusual for many employees and…

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Best Practices for Communicating Amid COVID-19

COVID-19 is unlike anything any of us have seen in our lifetimes. With the pandemic undoubtedly impacting most, if not all industries, crisis communications experts can help us get through and overcome ever-evolving communication challenges associated with this public health emergency. Philip Hauserman, director of crisis communications at The Castle Group, discusses best practices for…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael R. Jaff, Part III

In the last of our conversations with Castle’s COVID-19 Crisis Response Task Force medical expert Dr. Michael R. Jaff, we discuss our present and future situation with COVID-19. Adapting to a world of social distancing and quarantine can take a toll on everyone’s mental health and certainly makes us look forward to some sort of…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael R. Jaff, Part II

We created a COVID-19 Crisis Response Task Force along with three national medical experts to provide clients with medically informed data. According to one client, the results have been “transformative.” Today, we share the second of three blogs covering our conversation with Dr. Michael R. Jaff who discusses some of the COVID-19 questions his corporate clients, friends…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael Jaff, Part I

Our world today is full of unknowns – rapidly expanding knowledge about this “never before seen” virus, constantly shifting policies and recommendations – all making this pandemic extremely difficult to navigate. To help clients with planning and decision-making, Castle has named three national medical experts to our COVID-19 Task Force. In just a short time,…

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