Blog

Reinventing the Live Event Experience – Key Considerations for Meeting Planners

In the wake of the global pandemic, meeting planners have done a tremendous job rebooking and/or transitioning whole calendars of live events to the virtual world. However, as Zoom fatigue sets in and the world slowly begins to reopen into a new mode of operating, meeting planners are reimagining what the live event experience will…

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Eight Critical Things Businesses Must Consider Before Reopening

As businesses nationwide contemplate whether, when and how to reopen, they need to overhaul many of their existing policies and physical locations and also develop new safety and contingency plans. COVID-19 is impacting every facet of our daily lives, and the eventual return to business as usual will be exceptionally unusual for many employees and…

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Best Practices for Communicating Amid COVID-19

COVID-19 is unlike anything any of us have seen in our lifetimes. With the pandemic undoubtedly impacting most, if not all industries, crisis communications experts can help us get through and overcome ever-evolving communication challenges associated with this public health emergency. Philip Hauserman, director of crisis communications at The Castle Group, discusses best practices for…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael R. Jaff, Part III

In the last of our conversations with Castle’s COVID-19 Crisis Response Task Force medical expert Dr. Michael R. Jaff, we discuss our present and future situation with COVID-19. Adapting to a world of social distancing and quarantine can take a toll on everyone’s mental health and certainly makes us look forward to some sort of…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael R. Jaff, Part II

We created a COVID-19 Crisis Response Task Force along with three national medical experts to provide clients with medically informed data. According to one client, the results have been “transformative.” Today, we share the second of three blogs covering our conversation with Dr. Michael R. Jaff who discusses some of the COVID-19 questions his corporate clients, friends…

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COVID-19 Questions and Answers with Our Medical Advisor Dr. Michael Jaff, Part I

Our world today is full of unknowns – rapidly expanding knowledge about this “never before seen” virus, constantly shifting policies and recommendations – all making this pandemic extremely difficult to navigate. To help clients with planning and decision-making, Castle has named three national medical experts to our COVID-19 Task Force. In just a short time,…

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COVID-19 Public Relations and Events Resources

As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…

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An Approach to Public Relations During COVID-19

My high school yearbook senior quote, inspired by a friend’s sister’s poster, was “Remember yesterday, dream about tomorrow, but live today.” For decades I have regretted not trying a little harder to find a better quote. Now I’m thinking that quote very aptly describes the approach I recommend for public relations during this time of…

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9 Tips for Working from Home During the Coronavirus Pandemic

With the attention on Coronavirus (COVID-19) turning from containment to prevention, companies around the world are implementing a work from home policy for their employees. This strategy, aimed at further stopping the rapid spread of the virus, allows employees to self-quarantine while still getting their work done. The adjustment can be difficult, as many of…

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