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Guest Blog Post: The Best Lesson

Sometimes, life is full of coincidences, isn’t it?

Recently, I was sharing a story with my husband about the best lesson I learned from Sandy Lish and The Castle Group, and how I apply it to my own business today. A few days later, Sandy asked me to write a guest blog to help celebrate Castle’s 20-year anniversary. No joke. Coincidence. Fate. Kismet. Whatever you call, it’s an easy blog to write.

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Guest Blog: The Four Cs Already Becoming Pillars Back In 1997

With The Castle Group turning 20, I hear they have four fundamental Cs that are critical to the firm’s success – Creative, Client-centered, Communications and Connectivity. Well, I am happy to tell you that these 4 Cs, while not named as such, were already established components of the firm’s day-to-day operations and helped propel the agency to early success that has enabled it to reach its 20th birthday.

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