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Top Super Bowl Commercials of 2020: The Big Game Inside the Big Game

This past weekend was Super Bowl LIV between the Kansas City Chiefs and the San Francisco 49ers. Arguably the biggest sporting event of the year, the “big game” drew 102 million viewers. Looking back on previous Super Bowls, some certainly stick out more than others. The same can be said for another aspect of the…

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What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

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Major advertising as content marketing

Jerry Seinfeld pulled off a pleasant – and smart – surprise during Sunday’s big game: airing an ad that was welcomed into households under the guise of a visit from old friends, a mini-“Seinfeld” reunion with Jerry, George and Newman. Acura is the sponsor of Seinfeld’s addictive “Comedians in Cars Getting Coffee” web series, featuring…

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