You have approximately two seconds to capture your audience’s attention. Do your marketing materials do the job? Who is your target audience: internal, external — both? Which details are the most valuable to communicate? What is the objective for each marketing tool in your arsenal? Castle’s event marketing expertise helps our clients uncover the answers to these questions — and more — by evaluating the effectiveness of marketing materials and messaging.
Castle is a communications and event agency at its core. We evaluate, strategize, write, create and produce marketing campaigns that best suit each client’s unique programmatic elements and goals.
Event Marketing Strategy
Do you want to create buzz around your event at the same time you’re getting everyone on the same page? Event marketing strategies can set the stage through:
- Event branding
- Event websites
- Registration forms
- Digital event promotion
- Printed and electronic save-the-dates, invitations and reminders
- Meeting agendas, flyers and program guides
- Name badges
- Gifts and promotional items
- Social media