Blog

From Reporting on PR Crises to Managing Them, Preparation Is Paramount

“My name is Steve Tellier, and I’m an investigative reporter.” Those are the last words most people want to see in their inbox or hear on their voicemail. But it’s how I began countless emails and phone calls during my time as an investigative journalist, when I would seek information, answers and official statements from…

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Eight Critical Things Businesses Must Consider Before Reopening

As businesses nationwide contemplate whether, when and how to reopen, they need to overhaul many of their existing policies and physical locations and also develop new safety and contingency plans. COVID-19 is impacting every facet of our daily lives, and the eventual return to business as usual will be exceptionally unusual for many employees and…

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Best Practices for Communicating Amid COVID-19

COVID-19 is unlike anything any of us have seen in our lifetimes. With the pandemic undoubtedly impacting most, if not all industries, crisis communications experts can help us get through and overcome ever-evolving communication challenges associated with this public health emergency. Philip Hauserman, director of crisis communications at The Castle Group, discusses best practices for…

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COVID-19 Public Relations and Events Resources

As with any business during this unprecedented time, we’ve been pivoting quickly and engaging clients in new ways to deliver the most informed and effective strategies. We’ve created a number of specialty services and content that we hope will be useful for organizations seeking new resources and fresh thinking. In partnership with leading infectious disease…

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An Approach to Public Relations During COVID-19

My high school yearbook senior quote, inspired by a friend’s sister’s poster, was “Remember yesterday, dream about tomorrow, but live today.” For decades I have regretted not trying a little harder to find a better quote. Now I’m thinking that quote very aptly describes the approach I recommend for public relations during this time of…

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9 Tips for Working from Home During the Coronavirus Pandemic

With the attention on Coronavirus (COVID-19) turning from containment to prevention, companies around the world are implementing a work from home policy for their employees. This strategy, aimed at further stopping the rapid spread of the virus, allows employees to self-quarantine while still getting their work done. The adjustment can be difficult, as many of…

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Three Common Social Media Mistakes – and How to Avoid Them

As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. 1….

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How to Write a Press Release: Best Practices for Success

Writing a press release was one of the first things I learned how to do in college. I had just declared my major, a dual study in public relations and marketing, and our professor told us this was the most important thing we would learn in the introductory course. At the time, I didn’t believe…

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Castle’s 2019 Public Relations Recap & 2020 Social Media and PR Trends

After a successful and bustling year, the Castle public relations team reflects on the trends that defined the industry in 2019, the biggest media moments – from viral heartwarming social media moments to Operation Varsity Blues rocking the nation, and shares PR and social media trends to watch in 2020. What do you think was…

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What My Internship Taught Me About My Full-Time Job

The summer after my junior year of college I was fortunate enough to have a public relations internship at The Castle Group. My time those few months was eye-opening, educational and inspiring. For the first time, I saw what a PR agency was all about. I got to learn from some of the best in…

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