Blog

Partnering for an Impact

To partner for an impact, it’s vital to identify the need of your community, collaborate effectively with your partner, and set goals along the way.

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Pitch Perfect: Tailoring Your Story Pitch to Different Platforms

Emails battle each other for attention, which makes crafting the right media pitch for the right audience more important than ever. This involves carefully thinking through the media organization—and platform—you are pitching. Here’s what to think about when you are pitching various mediums and why it matters.

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The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches

Pitching the media during busy news cycles can be challenging, even more so when people tend to start losing concentration after about eight seconds. Effective outreach begins by understanding the media and learning to adapt. Building upon your relationships with the media and getting creative with your releases will help you engage your reader and stand out.

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Making Space for Black Women in the Public Relations Field: Opinion by Castle intern Shelby Casimir

Black women shouldn’t be afraid to take up space and unapologetically operate in our zone of genius. I have been working in the public relations industry for some time now. I’ve learned a lot and am entering the professional world soon. This experience has been a liberating change in my career trajectory. It was the…

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Media Literacy: Three Ways to Separate Fact From Fiction 

We live in a time too often plagued by headlines and news curated to maximize viewership. We have seen the detrimental impact this has had on society. For our brains to begin to grapple with the excess of media and content consuming our lives, we develop subconscious processing strategies known as “heuristics” to select what…

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3 Ways to Best Utilize Media Monitoring for Your Company

What is happening around you – trends, topics, local, national and global events – can impact your organization’s presence in the media as well as influence your communications strategies, either directly or indirectly. The events of the past two years, with nearly every industry impacted by the ongoing COVID-19 pandemic, have proven that time and…

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How COVID-19 Changed Public Relations Forever | the Impact on PR Strategy

When the COVID-19 pandemic hit last year, we had so many questions. When are we going to go back to the office? When will I see my coworkers and clients again in person? What is Zoom?! And why has it taken over my life? As public relations professionals, the core of our job didn’t shift…

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‘Levitating’ Through Crises – Even When They Aren’t “Yours”

Collaboration is at the forefront of culture right now. Companies are partnering with celebrities to release limited edition products, like Travis Scott’s “Cactus Jack” meal at McDonalds. Brands like Disney and Coach are also teaming up to bring their signature looks to clothing and accessories. And, of course, a flood of musical mashups is extending the life of hit songs.   …

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Politics, Social Movements and PR: Strategies During an Age of Social Activism

If you’re a consumer of news and information online (and if you’re reading this blog, you almost certainly are), it won’t come as a surprise that the Dictionary.com People’s Choice Word of the Year for 2020 was “unprecedented.” Unprecedented. It seemed like that eyebrow-raising adjective was everywhere. From the COVID-19 pandemic to racial equity and…

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Insights From The Wiki-World: Interview with an Anonymous Wikipedia Editor

The world of Wikipedia editing can be an inscrutable one for the uninitiated. A massive, online, open-collaborative environment with more than 55 million articles and 94 million registered users, any of whom can edit almost anything they choose, sounds like the stuff of nightmares for PR professionals. After all, the critical words of just a…

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