Blog

There’s A Podcast For Everything

The ever-changing media landscape has marketing and public relations professionals looking for the next big thing – and how can we get our clients involved. Over the past decade, podcasts have become a game changer in the industry, are increasingly more popular and provide great media relations opportunities for all types of people and businesses….

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School’s Out For Summer: Plan For Crises Now And REAP The Benefits Of Your Preparation Next Semester

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

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What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

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Plan For The Worst So You Can Be At Your Best: Tips For Developing A Crisis Communications Plan That Works

There’s no excuse to be unprepared, especially when all it takes is one click, tweet, off-hand remark or poor decision to spark a crisis. Almost every organization has an emergency action plan that outlines how to handle situations that could result in loss of life or destruction of property (i.e., natural disaster, active shooter, fire,…

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Castle Public Relations and Social Media Trends

Fake news. Podcasts. Instagram stories and IGTV. As we look ahead in 2019, we’re recapping our favorite media stories and trends from the past year and sharing our predictions for what’s next.  What do you think was the most inspiring media story of 2018? The action taken by the students from Marjory Stoneman Douglas High…

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Five Essential Elements for Marketing SMBs

We once worked with a client, the CEO of a small business (with a relatively visible brand) who was overflowing with ideas: experiential marketing, shoot-for-the-moon event concepts, complex CSR programs that addressed intractable societal issues. Creativity is the lifeblood of marketing. It’s how we engage customers and build brands. All of these things were potentially…

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Full-Time PR Pro and Part-Time Entrepreneur: Five Questions with Amanda Albert

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From corporate meeting planning and conference and event production to media relations strategy and relationship marketing, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public relations,…

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From Journalist to PR Professional: Five Questions with Peter Francis

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From planning exclusive corporate incentive events and multi-day sales kickoff meetings to crisis communication plans and thought leadership in higher education and healthcare, our team does it all. Each member of the Castle team has a different…

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Five PR Tips From a Former Journalist

As traditional media outlets see more newsroom cutbacks, reporters are working harder and longer in the face of tightening budgets and increasing public skepticism. With fewer reporters bearing heavier workloads, you have to be savvy when trying to place your news and reports. When I was a reporter a short time ago, nine out of…

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Media Training 101: A Conversation with Sandy Lish

I had the opportunity to sit down with The Castle Group’s Co-founder and Principal, Sandy Lish, to learn more about what media training is and why it’s an important part of the public relations industry. Amanda Albert: What is media training? Sandy Lish: It truly depends on who the client is and the situation at…

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