Blog

What My Internship Taught Me About My Full-Time Job

The summer after my junior year of college I was fortunate enough to have a public relations internship at The Castle Group. My time those few months was eye-opening, educational and inspiring. For the first time, I saw what a PR agency was all about. I got to learn from some of the best in…

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Seven Reasons Why “The Affair’s” Noah Solloway is the Worst Crisis Communications Client Ever

On the fifth and final season of Showtime’s “The Affair,” Noah Solloway’s past finally comes back to haunt him. Once a media darling, in this era of #MeToo, women from his past, including a publicist and student, accuse him of sexual misconduct. When a Vanity Fair reporter he’s worked with before calls for comment on…

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Transitioning from TV News Reporting to Media Relations

When I first became a television news reporter, I didn’t like dealing with public relations people. In fact, I thought they were just spinmeisters who were getting in the way and who insisted on controlling things. And I wanted nothing to do with them – I just wanted the story – process be damned. Dealing…

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TV News Anchor Turned PR Professional: Five Questions with Sean Hennessey

At Castle, we have some incredible employees. From social media gurus and digital marketing specialists to event managers and strategists, our skilled team of event and public relations professionals are the driving force behind our success. Our Five Questions blog series aims to highlight the various expertise and insights of our team members. Today we…

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What PR Professionals Can Learn from Improv Actors

Improvisation, or improv, is a form of live theater in which the plot, characters and dialogue of a game, scene or story are made up in the moment (Hideout Theater). But whenever I tell someone that this is one of my hobbies, I almost always get the same question: “So really none of it is…

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It’s Friday at 4 p.m. Do you know where your crisis is?

It’s inevitable. It’s Friday. Late afternoon. The call (to the crisis communications counsel, attorney and/or risk management firm) comes. “Hi, we’re dealing with a situation here. I’m not sure if it’s really a crisis, we’re reaching out to touch base, just in case.” Nine times out of ten, it is, indeed, a crisis. (One matter…

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There’s A Podcast For Everything

The ever-changing media landscape has marketing and public relations professionals looking for the next big thing – and how can we get our clients involved. Over the past decade, podcasts have become a game changer in the industry, are increasingly more popular and provide great media relations opportunities for all types of people and businesses….

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School’s Out For Summer: Plan For Crises Now And REAP The Benefits Of Your Preparation Next Semester

Now that commencement season is over, higher education administrators and staff are likely breathing huge sighs of relief. The frenetic last few weeks of the semester are finally done. The summer months have arrived, bringing a welcome break from the day-to-day responsibilities of managing a small city of 18 – 22-year-olds. With the majority of…

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What Are Marketing Goggles? (And what it means for marketers and consumers)

Imagine diving underwater without a good pair of goggles to see what lives below the surface – let alone prevent salt water in your eyes. Though it is safe to open your eyes in the ocean and many people become accustomed to salt water, having eye protection for visibility is a game changer! Now you’re…

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Plan For The Worst So You Can Be At Your Best: Tips For Developing A Crisis Communications Plan That Works

There’s no excuse to be unprepared, especially when all it takes is one click, tweet, off-hand remark or poor decision to spark a crisis. Almost every organization has an emergency action plan that outlines how to handle situations that could result in loss of life or destruction of property (i.e., natural disaster, active shooter, fire,…

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