Blog

2018 Castle Events Year in Review

From once-in-a-lifetime incentive programs in Buenos Aires, Argentina and Scottsdale, Arizona to the rise of event technology and a special focus on wellness, 2018 has been an amazing, jam-packed year for our event team. As the year draws to a close, we’re sharing our favorite destinations and event trends, our biggest planning pet peeves and…

Read More

The Latest Social Media Trends and How They Can Be Integrated into Your Event

Here’s how to keep your attendees engaged before, during and after your event using social media. Using platforms such as Facebook, Instagram, and Snapchat, you can increase engagement and interaction among attendees. See what all the buzz is about and integrate these social media strategies into your next event.

Read More

An Event Professional from the Age of 14: Five Questions with Callie Cleary

At Castle, we believe that our greatest asset is our amazing team of public relations and event management professionals. From planning employee incentive programs and creating event marketing campaigns to executing internal social media audits and executive media training, our team does it all. Each member of the Castle team has a different back story and unique insights…

Read More

Full-Time PR Pro and Part-Time Entrepreneur: Five Questions with Amanda Albert

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From corporate meeting planning and conference and event production to media relations strategy and relationship marketing, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public relations,…

Read More

Five Questions with Event Maven Danielle Dickinson

At Castle, we believe that our greatest asset is our amazing team of public relations and event professionals. From global sales conferences and luxury incentive travel programs to social media crisis planning and marketing communication, our team does it all. Each member of the Castle team has a different back story and unique insights and information on public…

Read More

An Event Planner’s Three Tips to Make the Most of Outdoor Events (Go Sox!)

An event planner’s top three tips for attending an outdoor event.

Read More

Tips for Planning Exceptional Optional Activities at your Corporate Meetings or Events

Corporate meetings and incentives often include optional activities designed to give attendees the opportunity to relax, network and experience the flavor of the host city. These activities come in many shapes and sizes; they can be hosted by the sponsoring organization, paid for by attendees, and be for individuals or for groups. So how do…

Read More

Planning Ahead: Virtual and Augmented Reality in Corporate Events

At The Castle Group, we pride ourselves on keeping ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new and innovative that we can incorporate into our client’s events. Recently, virtual and augmented reality have become integrated…

Read More

Internship Insights | Three Key Ingredients for Great Event Companies

My mom always told me that she thought I should be an event planner. Maybe that’s because  my father’s side of the family has owned and operated an event rental business called Camelot Special Events & Tents for the last forty years. Or maybe it’s because I’m organized, creative and meticulously detail-oriented – the perfect…

Read More

How to Take Audience Engagement to the Next Level

In society today, distractions are constant. Employees can physically step away from the office, but the ability to disconnect technologically is an increasingly difficult task. We live in a world where your mobile device is your epicenter—emails find you anywhere, cell phone numbers are public knowledge, and social media incessantly derails your attention span. As…

Read More