Blog

Discover the experience… Seriously

Previous internship experience is one of the great assets you can have when you begin job searching after graduation. It shows potential employers that you have hands-on experience in your field of study, that you are capable of being a member of a professional team, and that you have made an effort to get a feel for what a professional work environment is like before you enter the “real world.”  Fortunately, I attend a school, Endicott College, in Beverly, Mass, that stresses the importance of gaining experience in the field that you are majoring in during undergraduate years.

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The Collateral Damage of Lance’s Confession

The Collateral Damage of Lance’s Confession

As a PR person, I was compelled to watch Oprah’s interview with Lance Armstrong last Thursday. Enough has already been said about it.

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Scents, Sense and Sensitivity in the Hotel World

On a recent site inspection to the JW Marriott Grande Lakes in Orlando we saw the meeting space, listened to the employees, tasted the food and smelled the hotel. That’s right – smelled. As we entered the lobby we noticed a lovely tropical/citrus/flowery aroma. The subtle scent co-mingled with the sounds of the central fountain, the glean of the marble floors and the warmth of the lighting. It made a wonderful first impression. In speaking with the General Manager, he mentioned that they took great care to create this unique “signature scent” to heighten the guests’ sensory experience at the property.

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10 Digital Marketing Tools for Businesses

There’s a myriad of new programs out there designed to help us to share ideas, track important information, save time and become results-driven employees within our organizations.

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Guest Blog | PR Predictions for 2013

We would like to share with you this very insightful post written by Hilary Burns at our Public Relations Global Network (PRGN) partner PR agency, Landis Communications on what seems to be ahead for us in 2013. 

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