How to Create Your Own Version of the BBJ Custom-Made Photo Holders

Every time I have the pleasure of attending an event produced by our own events team, I am always awestruck by their attention to detail.

This was definitely the case at last week’s Boston Business Journal Summer Networking event which Castle sponsored and our events group helped to produce.

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Social media is golden: New Balance, FCC, NG911

New Balance is using an iPhone app to literally “run” a promotional campaign for their New York flagship store. By downloading the “Urban Dash” app, runners (or anyone with a smartphone) can participate in the search for virtual batons all over the city and exchange them for a free pair of shoes if they make it to the store in time. And just in case that’s not motivating enough, they also get a chance to win a 14 karat gold baton valued at $20,000. No wonder other app users are given the opportunity to virtually steal the baton from each other if they get close enough. Take the money and run!

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Boston Business Journal End-of-Summer Networking Event

Castle is the event partner for the Boston Business Journal’s “End of Summer” networking event–a world-class summer networking reception on the banks of the Charles.


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