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Tips and Tricks for Relationship Marketing with Freelance Writers

PR professionals tend to look to established staff reporters and high-profile outlets when pitching as a direct pathway to a story getting published. It doesn’t always work out that way. Get an inside scoop from a freelancer to public relations professionals on best practices for relationship marketing.

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How to Write a Press Release: Best Practices for Success

Writing a press release was one of the first things I learned how to do in college. I had just declared my major, a dual study in public relations and marketing, and our professor told us this was the most important thing we would learn in the introductory course. At the time, I didn’t believe…

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What PR Professionals Can Learn from Improv Actors

Improvisation, or improv, is a form of live theater in which the plot, characters and dialogue of a game, scene or story are made up in the moment (Hideout Theater). But whenever I tell someone that this is one of my hobbies, I almost always get the same question: “So really none of it is…

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The Power of Writing – Teens in Print at Castle

Our partnership with WriteBoston continues with the opportunity to assist in the editing process for the latest edition of Teens in Print. From articles about student issues, like balancing school work and sports commitments, to national issues such as the gender wage gap, to community concerns like gentrification in Chinatown, these students are bold, curious, and tuned in to the people around them.

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