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Packing the Essentials

Although there are differing opinions on the most traveled time of the year, it is undeniable that the holiday season brings more people onto the road and into the air. Not only are the roadways and airways busy, our lives seem to fill up as well, making it easy to forget things as we get…

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Feel-Good Giving

The season for giving is upon us and all of your favorite retailers are just dying for you to come and ring their bell.  As usual, the first weekend of December brought me to a host of holiday gatherings filled with conversations about the hottest gifts and what is on everyone’s buying list. While most people were talking about iPad minis, my friend Crystal told me about her most intriguing gift purchase: a goat for her father. My obvious reaction was, “Crystal, you bought your dad a goat? I had no idea he had a farm!”  She laughed and explained that her father is a strong supporter of Save the Children and that instead of giving him yet another knickknack for the junk drawer, she purchased a goat in his name to be donated to a family in need. Charitable donations at the holidays are not a novel idea, but all kid-ding aside, when was the last time you thought of buying someone a farm animal for Christmas? 

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Is the end of the year a good or bad time to try to get visibility?

I get that question a lot.  Certainly, there’s a lot of competition for eyeballs, ears and “butts in seats.”  But the end of the year, from a PR and marketing standpoint, can provide some opportunities that are not available at other times of the year.

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