3 Ways to Best Utilize Media Monitoring for Your Company

What is happening around you – trends, topics, local, national and global events – can impact your organization’s presence in the media as well as influence your communications strategies, either directly or indirectly. The events of the past two years, with nearly every industry impacted by the ongoing COVID-19 pandemic, have proven that time and…

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Five Best Practices for Working with Bloggers and Social Media Influencers

As the traditional media landscape becomes increasing crowded and noisy, brands large and small have needed to modify their media and marketing strategies to create alternative opportunities to get in front of their desired audience. One growing alternative to traditional earned media is social media and blogger marketing, where brands work directly with blogger and…

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The Power of Writing – Teens in Print at Castle

Our partnership with WriteBoston continues with the opportunity to assist in the editing process for the latest edition of Teens in Print. From articles about student issues, like balancing school work and sports commitments, to national issues such as the gender wage gap, to community concerns like gentrification in Chinatown, these students are bold, curious, and tuned in to the people around them.

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