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How to Write a Press Release: Best Practices for Success
Writing a press release was one of the first things I learned how to do in college. I had just declared my major, a dual study in public relations and marketing, and our professor told us this was the most important thing we would learn in the introductory course. At the time, I didn’t believe…
Read MoreCastle’s 2019 Public Relations Recap & 2020 Social Media and PR Trends
After a successful and bustling year, the Castle public relations team reflects on the trends that defined the industry in 2019, the biggest media moments – from viral heartwarming social media moments to Operation Varsity Blues rocking the nation, and shares PR and social media trends to watch in 2020. What do you think was…
Read More2019 Castle Events Year in Review
From unforgettable incentive programs in Dubrovnik, Croatia and Riviera Maya, Mexico, to sustainability and CSR efforts taking center stage at events, 2019 was an incredible (and busy) year for Castle’s event team! To kick off the new year, we’re sharing our top destinations and industry trends from 2019 and our 2020 event trend predictions. What…
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