Guest Blog: The Scoop on Amplifying your Brand through Branded Experiences

The #amplifycastle 20th anniversary campaign is fitting for the culture and caliber of work that distinguishes the agency, and it brought to mind a very relevant and underleveraged brand building tool that has gotten more attention over the past couple of years – branded experiences.

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Optimizing Events for People with Disabilities

Castle recently worked with the Ruderman Family Foundation on its inaugural Inclusion Summit. The goal of the conference was to foster strategic advocacy and awareness, peer-to-peer learning, and best practices to bring about inclusion for all. While planning the summit, we learned how to make events—and the world—better for people with disabilities. This blog is…

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Keeping Your 2016 Goals on Track

We’re three months into 2016 and 92 percent of us are completely off track with our New Year’s goals and resolutions, but it’s not too late to right the ship. From increasing your second quarter sales to finally learning to speak Italian, these are five tips to help make your 2016 goals a success. Be…

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