Traditional Pitching Principles Still Important Today

The ever-evolving media market can change daily. Turnover can be vast and happen so quickly that even great media-focused websites like Vocus and Cision aren’t able to keep up. While the PR tools of today, including social media, email and media list-building websites can be helpful, it’s important to remember the basics. Know the reporter’s…

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What will you do this Earth Day?

First celebrated in the United States in 1970 as a day to promote peace and environmental reform, Earth Day is now celebrated in 192 countries around the world. For many people this Earth Day, April 22nd, will be just another day of the week. You may notice a few green tweets, or the Google homepage…

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BizWomen Mentoring Monday with the Boston Business Journal

Yesterday morning I had the honor of being a mentor at the Boston Business Journal’s inaugural BizWomen Mentoring Monday event. Nearly 300 women registered to “speed network” with 35 women mentors from across the business community in a tightly structured setting, kicked off by a video presentation by Lori Greiner from ABC’s “Shark Tank.” This…

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