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Ideas for Fourth of July Celebrations

With the Fourth of July holiday just around the corner, I’m sure everyone is gearing up for travels to visit family and friends, back yard barbeques, block parties, beach parties, fireworks and town parades.

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It’s a Duck Feet Life: A Day in the Life of an Event Planner

After nearly a year of planning, planning and more planning, the Castle events team is hot off the heels of a large conference we helped manage in Dallas,Texas. The program was a great success with more than 1900 people attending three days of keynotes, breakout sessions, trainings, a technology pavilion/trade show, and special events (both on and off site). Finally able to catch a breath on the flight home, I asked myself, “Do people (aside from meeting planners) really know what goes into planning one of these things? So I thought I might share “A Day in the Life” of this crazy business….

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The Michigan Marketing Machine

The melodic piano tune, the flyover shots of pristine lakes and charming inns, the images of nice looking people shopping at antiques stores and fly fishing. It’s time to go to…Michigan.

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The Dreaded Typo

Republican presidential candidate Mitt Romney recently became the butt of many a Twitterverse joke when his new app featured the slogan “A Better Amercia.” Besides advocating for the improvement of a nonexistent country, Romney’s campaign has also been caught advertising their “Offical Gear,” offering a “sneak peak” at a new TV ad, and misspelling Ronald Reagan’s name. One strike can be laughed off, two strikes are highly embarrassing, but three strikes mean someone should have lost their job two strikes ago.

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Stand out and network like a pro

Last week, I attended an event at Burns & Levinson, a Boston-based law firm, where Sandy Lish, one of Castle’s co-founders and principals, spoke about business development and networking. For many people, networking is no easy feat and can be quite nerve-wracking. So to help those, such as myself, who are new to the concept of networking, here are a few of Sandy’s tips on how to network like a pro.

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The Power of a Second Language

The world is changing. Not only the professional world, but the social world as well. But in our industry, I don’t need to tell you that. The interconnectedness of the world is taking us by force, whether we like it or not. Many Americans may believe that English is the most dominant language in the world, but I’ll let you in on a little secret: it’s not. In fact, English is the third most common language out of the countless dialects spoken worldwide (first is Mandarin, followed by Spanish). As a planet, we have recently reached a population of over 7 billion people. Making, using, and leveraging global social connections are becoming much more important to our corporate success. Yet still, the million dollar question remains: how do we make this happen?

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