Blog

Five Essential Elements for Marketing SMBs

We once worked with a client, the CEO of a small business (with a relatively visible brand) who was overflowing with ideas: experiential marketing, shoot-for-the-moon event concepts, complex CSR programs that addressed intractable societal issues. Creativity is the lifeblood of marketing. It’s how we engage customers and build brands. All of these things were potentially…

Read More

Events: The Missing Link in the Paid/Earned/Social/Owned Marketing Model

The ever-evolving marketing industry has defined the PESO (Paid/Earned/Social/Owned) model as a way to categorize marketing activities in the context of our digital world. It makes sense and is an important lens through which to consider our work. One critical element, however, always seems to be missing from the PESO model: events. As our team…

Read More

Guest Blog: The Scoop on Amplifying your Brand through Branded Experiences

The #amplifycastle 20th anniversary campaign is fitting for the culture and caliber of work that distinguishes the agency, and it brought to mind a very relevant and underleveraged brand building tool that has gotten more attention over the past couple of years – branded experiences.

Read More

Opportunities and Challenges Abound for Small Businesses

While big businesses grab most of the headlines, small businesses are the cornerstone of the American economy, comprising 99.7 percent of U.S. employers, according to the SBA. Two events I’ve had the pleasure of participating in recently have brought home the power of small businesses. A group of us from Castle attended the Greater Boston…

Read More

What is ‘Meerkat’ and why should I care?

If you have been reading the news lately, you might have glanced over the word Meerkat. By the photo, I thought this was just the latest story on Snapchat, and by the name, I thought the news was covering The Animal Planet hit show, “Meerkat Manor.” It turns out that all the hype stems from…

Read More

Is Snapchat the New Marketing Trend Of 2014?

Only a few years old, Snapchat is a relatively new social media platform. Although young, this app is drawing the biggest buzz from the general public, specifically those between the ages of 13 and 23. According to Business Insider, the platform has roughly 30 million active monthly users. Of those 30 million, 16.5 million use…

Read More

D-I-WHY

At a recent Boston Business Journal CFO panel discussion, one panelist commented that his company used to spend $35,000 per month on outsourced PR, but now with social media, companies can do it themselves. There are two things that are arguably issues in that statement. First, and most obviously, if they were spending that sort of budget, were they reaching their objectives and measuring results? If not, then I would agree that was not a good allocation of resources.

Read More

Guest Blog | PR Predictions for 2013

We would like to share with you this very insightful post written by Hilary Burns at our Public Relations Global Network (PRGN) partner PR agency, Landis Communications on what seems to be ahead for us in 2013. 

Read More

Is the end of the year a good or bad time to try to get visibility?

I get that question a lot.  Certainly, there’s a lot of competition for eyeballs, ears and “butts in seats.”  But the end of the year, from a PR and marketing standpoint, can provide some opportunities that are not available at other times of the year.

Read More