Marketing Communications Services

Everything we do at Castle begins with the client’s business goals and messages in mind. To that end, we’re agnostic about the tools we use to get our clients where they need to go. Marketing and its numerous disciplines are at the heart of many client engagements. With many of us having held senior marketing positions at corporations, small businesses and nonprofits, we know what our client marketing contacts are facing, and we know how to achieve the results they need. From marketing communications collateral to focus groups to branding and audience segmentation, we ensure that every program is carried through with consistency of message, continuity of focus and commitment to quality control.

Marketing communications programs can both support and align with our PR, events, and social and digital media engagements, or stand alone as discrete relationships.

Our clients hire us in the earlier stages, to audit and then rebuild their marketing communications, as well as in later stages, for specific programmatic elements, including:

  • Branding
  • Competitive analyses
  • Comprehensive marketing planning
  • Content creation
  • Copywriting
  • Design management
  • Direct mail strategies
  • Internal communications
  • Marketing/Communications audits
  • Media buying management
  • Messaging
  • Online marketing materials
  • Production management
  • Qualitative and quantitative research
  • Scriptwriting
  • Social media strategies
  • Strategic communications plans
  • Video production
  • Webinars
  • Website production