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Examples of Our Work

Castle team members regularly provide expert opinion and advice on crisis communications and crisis management. Recent presentations, contributed content, blogs and media coverage include:

Commentary, Byliners & Blogs

The Boston Globe

Union calls out hotels that haven’t committed to rehiring workers

Association of Independent Colleges and Universities in Massachusetts

Affiliate Member Insight: The importance of reputational audits in higher educations

USA Today

Companies tied to Aaron Rodgers are in a tough spot after controversy over his COVID vaccine stance

The Castle Group blog

‘Levitating’ Through Crises – Even When They Aren’t “Yours”

Public Relations Global Network blog

2020 – The Year of Crisis

Business Insider

We analyzed Twitter CEO Jack Dorsey’s thread on banning Trump for life. Here’s why it missed the mark

PR News

Some lessons from Gap’s hoodie miscue: Move carefully on politics and humor

Boston Business Journal

Companies brace for election’s aftermath, inside and outside the workplace

University Business

Planning ahead: 10 tips to communicate well during a crisis

Boston Business Journal

Citing ‘Wayfairgate,’ PR pros say companies must be prepared

Education Dive

Clarity and consistency key as colleges share fall plans, experts say

Public Relations Global Network blog

Five key learnings from social media crisis

The Castle Group blog

The coronavirus: A meeting planner’s perspective

The Castle Group blog

It’s Friday at 4 p.m. Do you know where your crisis is?

The Boston Globe

Wayfair walkout is part of a new era of employee activism

The Washington Post

Wayfair walkout signals rising expectations for companies to take a stand

The Castle Group blog

Plan for the worst so you can be at your best: Tips for developing a crisis communications plan that works

Education Dive

3 steps all colleges should take after the admissions scandal

The Atlanta Journal-Constitution

‘This time, they got caught.’ Cheating scam rankles, doesn’t surprise

NBC Boston

Inside the cheating scandal

New England Cable News Network

The Kraft case through the lens of crisis management

PR Daily

AT&T and Novartis doing damage control in light of Michael Cohen deals

PR Week

Thumbs up? 13 crisis communicators on Mark Zuckerberg’s apology tour

Inside Higher Ed

Getting ‘Dear Community’ letters right

PR Week

8 crisis wranglers on what Uber should do next

PR Week

Why American Airlines’ stroller scuffle didn’t lead to United Airlines-level fallout

The Castle Group blog

Crisis communications strategies for sexual abuse allegations in schools – Part Two

The Castle Group blog

Crisis communications strategies for sexual abuse allegations in schools – Part One

Inside Higher Ed

The calm before the crisis

Inside Higher Ed

Communications in Turbulent Times

Inside Higher Ed

The Crisis Is Over: Now What?

PRSA Boston

Get in front of your stakeholders during a crisis

PR Daily

Why PR pros should not be organizations’ spokesmen

The Castle Group blog

Crisis communications checklist for social media

Presentations & Workshops

  • You’ve Been Hacked: Now What? – Presented at the 2022 Annual Conference and Exhibition of the Healthcare Information and Management Systems Society in Orlando, Florida
  • Considerations for Re-Opening Your Business – Webinar presented to McLane Middleton
  • Considerations for Re-Opening Your Campus in the Age of COVID-19 – Webinar presented to the Association of Independent Colleges and Universities of Massachusetts
  • Considerations for Safely Re-Opening Your Campus in the Age of COVID-19 – Webinar presented to The Association of Boarding Schools
  • COVID-19 and Reopening Your Campus – Webinar presented to the Georgia Independent College Association
  • Thinking Ahead: COVID-19 Considerations for Safely Re-Opening Your School Campus – Webinar presented to the National Business Officers Association
  • Strategies for Managing Sexual Harassment Claims – Past and Present – in the #MeToo Era – Presented at the University Risk Management and Insurance Association Annual Conference
  • Diversity and Inclusion: A Risk Management Perspective – Panel discussion at the Rhode Island Chartered Property Casualty Underwriter Society Chapter Meeting
  • Crisis Communications: It’s Not a Matter of If, But When – Presented to the Automotive Public Relations Council of the Original Equipment Suppliers Association in Detroit, Michigan
  • Post This, Not That: Instituting a Strategic Approach to Social Media – Presented at the Association of Independent Colleges & Universities in Massachusetts Spring Symposium
  • How Transparent is Your School? New Expectations in School Communications – Presented at the National Association of Independent Schools 2018 National Conference
  • Crisis Communications: It’s Not a Matter of If, But When – Webinar presented to the Georgia Independent College Association Compliance Collaborative in Atlanta, Georgia
  • Managing a Harassment and Discrimination Claim in the MeToo Era – Presented at the Massachusetts Lawyers Weekly Panel Discussion in Boston, Massachusetts
  • Turning a Crisis Into An Opportunity: It’s Not a Matter of If, But When – Presented at the Alabama Risk and Insurance Management Society
  • Managing Unrest in the Midst of Crisis – Presented at the National Association of College and University Attorneys “Free Speech and Campus Unrest” Workshop in New Orleans, Louisiana
  • Communicating in Challenging Times: Determining Your Engagement Strategy – Presented at the Association of American Colleges & Universities Presidents’ Trust meeting in Washington, D.C.
  • Evolving Expectations of School Responses to Student on Student Sexual Assaults – Presented at the National Association of Independent Schools 2017 National Conference

Crisis Communications

Crisis Communications
Plan

Crisis Communications
Workshop

Crisis Communications
Leadership

Social Media
Crisis Training

Examples of
Our Work

TESTIMONIALS

WHAT OUR CLIENTS HAVE TO SAY

Castle was so easy to work with. They clearly know the business and can anticipate potential issues and landmines you might not consider initially. The internal post-crisis communication feedback was very positive. While we hope to never face another crisis, in the event it happens again Castle will be my first call.

Confidential Client

I appreciate Castle jumping right in and offering advice as we work through this situation. I found your ideas incredibly helpful and feel more confident responding to internal questions and, if necessary, outside inquiries about what happened after talking with your team.

Confidential Client

Castle addressed our organization on crisis communication best practices, providing real-world, industry-specific crisis examples that got our members thinking about the reality of different crisis situations they may face. Our members left with guidelines on what a crisis communication plan should include, action steps and best practices. It was a great session and the group really appreciated all the insight and expertise.

Confidential Client

We are continually grateful for our partnership with Castle and appreciate all of your help and guidance as we navigated this spring's challenging situation.

Confidential Client

We appreciated Castle’s guidance and expediency during what was a very difficult situation. The Castle team was always available within what seemed like milliseconds.

Confidential Client

Castle helped us tremendously in dealing with a sensitive situation. Thanks to your counsel, we are more confident managing internal and external inquiries.

Confidential Client

It’s great to have a partner who knows their field, listens, and knows us as well as you do. We could not have gotten through this situation without Castle’s help. Their counsel and guidance to develop and abide by a plan provided us with the best outcome possible for our organization.

Confidential Client

We offer our sincere gratitude to each member of Castle's crisis team for all of your efforts in responding to the many challenges facing our community during Covid-19. Each member of Castle displayed such strength and determination – your team set an extraordinary example of commitment, professionalism, and solidarity. Despite the physical and psychological exhaustion and the stress that must consume you, you have gone above and beyond to stay informed of constantly changing guidelines. The Board of Trustees greatly appreciates each of you.

Confidential Client

I am supremely grateful for your expert help and fast responses. I mean this in the best way – I hope we never have to work together again, but if we do or if I am ever in a tricky position at another organization, I absolutely know who I am reaching out to. The Castle team has been exceptional.

Confidential Client

Thank you for your outstanding work with me over the past 15 months. You were so intelligent, ethical, discerning, generous, and insightful as I steered through the complexities of my last year.

Confidential Client

You are responsive, quick, focused on the right things, ‘get us,’ take feedback well, and don’t waste time on formalities but spend time on the important things. We’ve been impressed by how quickly we were able to get to work, how quickly you turned things around, the quality of the work and how available you’ve been.

Confidential Client

Castle helped us focus on the not-so-pleasant reality that we need to be prepared to deal with crisis situations. The information that you provided was timely and very helpful in getting us to think proactively about how we would handle a social media crisis in real-time.

Confidential Client

Thank you for your hard work on all these crises. You make our lives so so so much easier with your solid and expert advice!

Confidential Client

I really appreciated the sensitivity and thought leadership Castle brought to what could have been an otherwise uncomfortable discussion. When you’re faced with a crisis, it’s nice to have someone who can really help you navigate the communications process and strategy execution.

Confidential Client

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