Blog

Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner

There is an incredible benefit to harnessing the skills gained from each professional experience. I have had the great opportunity to learn and grow through several jobs in the event planning industry. The insight I gained from these positions has helped me build a foundation that affords me a unique perspective as an event planner….

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Making a Difference All Year Long

The holiday season is a time to give generously and want not, for the greatest gift is that which expresses thanks – to our families, to our friends and to organizations and causes that we care about the most.

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Atlanta is United

A….T…..L. A….T…..L. If you’ve been to an Atlanta United game recently, you know exactly how this chant goes and how fired up the crowd gets. Attend a Five Stripes game in the new (and amazing) Mercedes-Benz Stadium and you’ll see and hear more than 70,000 fans of all walks of life come together with a single…

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8 Tips to Successfully Transition from Intern to Employee

Eight tips that helped me successfully transition from intern to employee.

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Crisis in the making: Campus carry creates angst, unrest for everyone but Georgia lawmakers

Soon Georgia will become one of 10 states in the country to allow guns on campus. Students over the age of 21 with concealed weapons permits will be legally allowed to carry firearms into what is supposed to be an environment reserved for learning.

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Events: The Missing Link in the Paid/Earned/Social/Owned Marketing Model

The ever-evolving marketing industry has defined the PESO (Paid/Earned/Social/Owned) model as a way to categorize marketing activities in the context of our digital world. It makes sense and is an important lens through which to consider our work. One critical element, however, always seems to be missing from the PESO model: events. As our team…

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The Power of Writing – Teens in Print at Castle

Our partnership with WriteBoston continues with the opportunity to assist in the editing process for the latest edition of Teens in Print. From articles about student issues, like balancing school work and sports commitments, to national issues such as the gender wage gap, to community concerns like gentrification in Chinatown, these students are bold, curious, and tuned in to the people around them.

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Megan Costello

The beginning of a new year always offers time to reflect on accomplishments and set goals for the weeks and months ahead. Castle’s Sandy Lish recently sat down with Megan Costello, the executive director for the Mayor’s Office of Women’s Advancement, to discuss her career-defining moments, her goals as a role model for young women…

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Michelle Wu, Part II

In part two of Sandy Lish’s interview with City Council President Michelle Wu, Councilor Wu shares her and priorities for the City.

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Sit Down with Sandy: Behind the Scenes with Local Leaders – Michelle Wu, Part I

Castle’s Sandy Lish recently sat down with City Council President Michelle Wu to discuss her inspirational leadership in Boston. Part one of this two-part interview covers Michelle’s thoughts on young leadership and some tips on how to amplify your own voice and ideas.

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