Blog

How to Take Audience Engagement to the Next Level

In society today, distractions are constant. Employees can physically step away from the office, but the ability to disconnect technologically is an increasingly difficult task. We live in a world where your mobile device is your epicenter—emails find you anywhere, cell phone numbers are public knowledge, and social media incessantly derails your attention span. As…

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Client Relationships: Keeping it Fresh

Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer.  Here at Castle, we are lucky to have customers that we’ve developed long standing relationships with…

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Planning Ahead: The Rise of Cannabis in Corporate Events

Here at The Castle Group, we pride ourselves on being ahead of the latest corporate event trends. We’re reading industry publications, browsing new event themes on Pinterest and attending events across the country–on the lookout for what’s new that we can incorporate into innovative client events. Recently, the Massachusetts state legislature legalized recreational marijuana, so…

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Using Your Background to Your Benefit: How Previous Experience Can Make You a Better Event Planner

There is an incredible benefit to harnessing the skills gained from each professional experience. I have had the great opportunity to learn and grow through several jobs in the event planning industry. The insight I gained from these positions has helped me build a foundation that affords me a unique perspective as an event planner….

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Making a Difference All Year Long

The holiday season is a time to give generously and want not, for the greatest gift is that which expresses thanks – to our families, to our friends and to organizations and causes that we care about the most.

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Atlanta is United

A….T…..L. A….T…..L. If you’ve been to an Atlanta United game recently, you know exactly how this chant goes and how fired up the crowd gets. Attend a Five Stripes game in the new (and amazing) Mercedes-Benz Stadium and you’ll see and hear more than 70,000 fans of all walks of life come together with a single…

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8 Tips to Successfully Transition from Intern to Employee

Eight tips that helped me successfully transition from intern to employee.

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Crisis in the making: Campus carry creates angst, unrest for everyone but Georgia lawmakers

Soon Georgia will become one of 10 states in the country to allow guns on campus. Students over the age of 21 with concealed weapons permits will be legally allowed to carry firearms into what is supposed to be an environment reserved for learning.

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Events: The Missing Link in the Paid/Earned/Social/Owned Marketing Model

The ever-evolving marketing industry has defined the PESO (Paid/Earned/Social/Owned) model as a way to categorize marketing activities in the context of our digital world. It makes sense and is an important lens through which to consider our work. One critical element, however, always seems to be missing from the PESO model: events. As our team…

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The Power of Writing – Teens in Print at Castle

Our partnership with WriteBoston continues with the opportunity to assist in the editing process for the latest edition of Teens in Print. From articles about student issues, like balancing school work and sports commitments, to national issues such as the gender wage gap, to community concerns like gentrification in Chinatown, these students are bold, curious, and tuned in to the people around them.

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