The time to be prepared for a crisis is before it happens – not as it unfolds. We’ve pioneered the Social Media War Room, a training session which replicates a crisis online in real time, and provides instruction and best-practices for handling a crisis via social media channels. Sessions are customized for each client and focus on responses to real-world scenarios using our proprietary interface that mimics the experience of interacting via leading social media platforms.
- Define potential social media crisis scenarios
- Hold a virtual social media response session with executive team
- Respond to mock crisis in real time
- View crisis through social media platform simulation that mimics real life
- Develop crisis response as the scenario unfolds
- Evaluate team performance
- Provide report with summary of activity and recommendations