Even as digital and social media exercise ever-greater influence, traditional print and broadcast media continue to play a very important role in shaping our views of products, issues, institutions and brands. Media exposure creates value in your company as well as demand for your products and services. Getting you in front of the right audiences through the right media channels is what we do every day.
We understand what media needs and when they need it (usually NOW). We get inside your organization to uncover the angles and mine the content that results in the coverage that supports your goals. We work with national and local media across platforms (print, broadcast and online) in B2B and B2C markets. In doing so, we build your reputation, promote your brand, educate consumers, connect with your customers, support new initiatives and reinforce your institutional values.
Our scope of services includes:
- Media strategy and editorial calendar development
- Idea generation – creative pitch angles
- Media outreach
- Editorial meetings
- Writing – releases, backgrounders, FAQs, fact sheets, biographies
- News and issue monitoring
- Coverage tracking