Making Meetings Matter

Internal conferences and meetings play an integral role in a company’s ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success. To ensure participation, it’s important to find a central location to host these events – especially if your company has multiple office locations.

Here are seven reasons why you should invest in events that integrate your entire company:

1. Networking

One of the top “unifiers” at conferences and meetings is networking. Providing teambuilding and networking opportunities is essential. Giving your employees the opportunity to get to know one another on a personal level and understand their roles within the team is very important to the overall “big picture.” Offering ample time for socialization and networking during company meetings will help you build company culture. This extends to your executive team, who should make every effort to mix and mingle with the rest of the company. Also, be sure to incorporate social media and other digital communication platforms, such as Slack, to encourage other ways for employees to connect on site.

2. Mission

Reaffirming your company’s mission will help get your employees on the same page and steering in the same direction. How can you do this? Through influential industry leaders and motivational speakers who can communicate your message and its importance. And don’t discount the importance of giving a “state of the business” address that hints at what’s to come in the following months.

3. Leadership

Events that bring companies together provide ample opportunities to observe leadership in action. Whether in the form of a speech, training program or round table talk, giving your employees and leaders the opportunity to connect with top executives and management is a great way to stay aware of what is happening. Hearing customer stories – either successful or not – from other employees and managers will also help validate what has and hasn’t worked.

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