Event Marketing

You have about two seconds to capture your audience’s attention. Do your marketing materials do the job? Who is your target audience: internal, external — both? Which details are the most valuable to communicate? What is the objective for each marketing tool in your arsenal? Castle helps our clients uncover the answers to these questions — and more — by evaluating the effectiveness of marketing materials and messaging. Castle is a communications agency at its core. We evaluate, strategize, write, create and produce marketing campaigns that best suit each client’s unique programmatic elements and goals.

You want to light a fire at the same time you’re getting everyone on the same page? Event marketing can set the stage. Through:

  • Messaging
  • Overall branding
  • Event-specific branding
  • Event websites
  • Registration forms
  • Printed and electronic save-the-dates, invitations and reminders
  • Meeting agendas, flyers and program guides
  • Name badges
  • Menus
  • Gifts and promotional items
  • Signage
  • Facebook, Twitter and LinkedIn