Three Common Social Media Mistakes – and How to Avoid Them

As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. 1….

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Finding The Why of Social Media Through a Social Media Audit

Author Simon Sinek popularized the idea of finding your why. Many organizations, including our own, have created “why statements,” allowing us to succinctly state the purpose behind our work. Before getting to work, Sinek proposes that organizations “start with why.” But when social media exploded, many organizations jumped in feet first. It was something they…

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Castle Public Relations and Social Media Trends

Fake news. Podcasts. Instagram stories and IGTV. As we look ahead in 2019, we’re recapping our favorite media stories and trends from the past year and sharing our predictions for what’s next.  What do you think was the most inspiring media story of 2018? The action taken by the students from Marjory Stoneman Douglas High…

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