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Five Lessons an Education in Marketing Communications Taught Me About Creativity

We live in a world where anyone can pick up their phone and develop their own “brand” via Instagram or Tik Tok. What separates the masses from the outstanding few is marketability. Read five lessons learned by studying Marketing Communications.

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5 Ways to Foster Campus Culture This Winter Break

Many college students were either on spring break or about to start spring break when the global pandemic hit the United States in March 2020. School administrators across the country sent “extended spring break” notices so they could consider what to do next. Weeks later, students were informed that the remainder of their school year…

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Test, Trace and Communicate: K-12 and Higher Ed Crisis Communications in the Pandemic Era

The confluence of events is nearly overwhelming: a once-in-a-century pandemic, a once-in-a-generation movement for racial equity and justice, and a presidential election that is already proving to be unlike any other in our lifetime. The turbulence created by each of these epochal episodes is impacting every corner of American life. But one could argue that…

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Celebration of Support

We would like to share with you this encouraging post written by Marijo McCarthy at Widett and McCarthy.

A few weeks ago, I was honored to be the keynote speaker at my alma mater, the University of Massachusetts Boston, for the “Celebration of Support”, an annual event which brings together scholarship students and donors. Not only am I an active ambassador for my alma mater, I am a believer in the value of such stellar public higher education opportunities for all. And, in the spirit of putting my money where my mouth is, I established a small endowment in my parents’ names to help other young people obtain the opportunities I did so many decades ago.

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