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Guest Blog Post: Castle Lessons – The Importance of the Brand

As public relations professionals we are brand ambassadors, brand protectors and brand builders. When I started at Castle as a green account executive I had no idea what this truly meant. In fact I did not appreciate the weight of it all until I was working in my current role as the director of communications at Saint Louis University School of Law – by myself – with only the experience of my Castle years to guide me.

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