Sweet Dreams of Super Bowl


America’s premier sporting event is upon us again.  While many dream of the opportunity to attend the big game in person, recent hotel research leaves me questioning who can really afford to go? I suppose that I will not argue the price of the tickets, the markup on airfare or the obscene price of memorabilia/paraphernalia because it IS a once in a lifetime experience; however, I simply cannot help but question our friends in the hotel business.

According to PwC US, spending by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, meals, entertainment, business services, and other hospitality and tourism activities is expected to total approximately $150 million.  The average hotel rate at a 2 ½ – 3 star hotel inIndianapolis is currently going for $800/night on average for leisure travelers. Not only have hotels hiked their rates by at least 500% but they have also tacked on a minimum of a three to four night stay in order to make a reservation.

The bottom line is that even if you are able to spring for the Super Bowl tickets there really is no affordable way to sleep—and certainly not at a “nice” hotel. Your best bet may be to spend that extra cash on good seats, rent an SUV, find a great parking spot and camp out! Maybe if you park early enough you can not only secure a nice place to rest your head but also a great tailgating spot… sweet dreams!

I leave you with a few fun facts about the typical Super Bowl attendee as provided by the Super Bowl Host Committee:

  • 85% of attendees are from another state

  • The average fan spends $1,500 – $2,000 during his/her stay

  • 60% classify their occupation as managerial or professional

  • 53% earn at least $75,000 per year

  • 38% earn more than $100,000 per year

  • 65% are key decision-makers in their company

The average Super Bowl attendee spends four nights in a hotel (Side Note: because they have no choice!)

Still want to give it a last-minute shot? The Super Bowl Host Committee suggests fans go through the official Super Bowl housing website. Happy hunting!

super bowl 2012

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