The royal wedding last Friday was the most watched event on the web with a record-breaking number of 1.6 million simultaneous video views. Livestream.com even broke a record within the record, with 300,000 concurrent viewers on its site. Video coverage of the wedding was also available on Hulu, CNN.com and of course YouTube via an official “Royal Channel.” Associated Press livestreamed the wedding through their Facebook page.
But the royal wedding was not only a major video event; it also dominated Twitter trending topics worldwide. On the quest for the best hashtag for the event, hashtagbattle.com users clearly stated that they preferred hashtag #royalwedding over the official hashtag #rw2011 – maybe the reason why the favored hashtag ranked second on Twitter trending topics, and the official one only third. The number one Twitter trending topic was “William and Kate.”
Twitter was the social media outlet of choice for the online community to share thoughts on the wedding, used by 94.7 percent, with the U.S. creating the biggest buzz worldwide. At least temporarily, the Royal Wedding got more attention than the Japan earthquake. Surprisingly, most commented on were not Will and Kate, or Pippa and Harry; the Queen herself was mentioned in more than 35 percent of posts, leaving all other attendants behind.
Broadcasters worked hard to employ social media in addition to video coverage to engage their audience. ABC and NBC both reached out though their Twitter accounts. For a bigger buzz, ABC conducted hashtag polls; NBC had created a Facebook event and mobile apps; and CNN let viewers put their own spin on the event via iReport.
The royal wedding official website incorporated a multitude of social media channels.
Long live social media.