Crisis Communications Plan

Thank you for your outstanding work with me over the past 15 months. You were so intelligent, ethical, discerning, generous, and insightful as I steered through the complexities of my last year.

Castle helped us focus on the not-so-pleasant reality that we need to be prepared to deal with crisis situations. The information that you provided was timely and very helpful in getting us to think proactively about how we would handle a social media crisis in real-time.

It’s great to have a partner who knows their field, listens, and knows us as well as you do. We could not have gotten through this situation without Castle’s help. Their counsel and guidance to develop and abide by a plan provided us with the best outcome possible for our organization.

Castle helped us tremendously in dealing with a sensitive situation. Thanks to your counsel, we are more confident managing internal and external inquiries.

Castle was so easy to work with. They clearly know the business and can anticipate potential issues and landmines you might not consider initially. The internal post-crisis communication feedback was very positive. While we hope to never face another crisis, in the event it happens again Castle will be my first call.

We offer our sincere gratitude to each member of Castle's crisis team for all of your efforts in responding to the many challenges facing our community during Covid-19. Each member of Castle displayed such strength and determination – your team set an extraordinary example of commitment, professionalism, and solidarity. Despite the physical and psychological exhaustion and the stress that must consume you, you have gone above and beyond to stay informed of constantly changing guidelines. The Board of Trustees greatly appreciates each of you.

You are responsive, quick, focused on the right things, ‘get us,’ take feedback well, and don’t waste time on formalities but spend time on the important things. We’ve been impressed by how quickly we were able to get to work, how quickly you turned things around, the quality of the work and how available you’ve been.

I appreciate Castle jumping right in and offering advice as we work through this situation. I found your ideas incredibly helpful and feel more confident responding to internal questions and, if necessary, outside inquiries about what happened after talking with your team.

Thank you for your hard work on all these crises. You make our lives so so so much easier with your solid and expert advice!

I really appreciated the sensitivity and thought leadership Castle brought to what could have been an otherwise uncomfortable discussion. When you’re faced with a crisis, it’s nice to have someone who can really help you navigate the communications process and strategy execution.

I am supremely grateful for your expert help and fast responses. I mean this in the best way – I hope we never have to work together again, but if we do or if I am ever in a tricky position at another organization, I absolutely know who I am reaching out to. The Castle team has been exceptional.

We appreciated Castle’s guidance and expediency during what was a very difficult situation. The Castle team was always available within what seemed like milliseconds.

We are continually grateful for our partnership with Castle and appreciate all of your help and guidance as we navigated this spring's challenging situation.

Castle addressed our organization on crisis communication best practices, providing real-world, industry-specific crisis examples that got our members thinking about the reality of different crisis situations they may face. Our members left with guidelines on what a crisis communication plan should include, action steps and best practices. It was a great session and the group really appreciated all the insight and expertise.