Education Public Relations

Our firm has decades of education public relations experience partnering with some of the nation’s leading public and private institutions, from K-12 to colleges and universities. Members of our team have held in-house positions as well, bringing with them an invaluable client-side perspective.

What this adds up to is a keen understanding of the market, especially the growing need for differentiation in today’s highly competitive and complex environment. That’s why we always tailor content to your key audiences and we do so in a way that creates and delivers powerful and consistent messaging. We understand your internal and external pressures and can support your needs, generate results and integrate quickly and effectively with your team.

Comprehensive Education PR Services

Our clients turn to us for our expertise in:

  • Developing strategic communications plans
  • Generating positive news through effective media relations
  • Identifying and capitalizing on thought leadership opportunities for academic and administrative leadership
  • Leveraging studies and reports to achieve institutional awareness
  • Making connections through relationship marketing
  • Managing critical and sensitive situations, including highly charged matters related to Title IX, racial and diversity issues, discrimination, sexual harassment, theft, bankruptcy, data breaches, regulatory investigations, litigation and financial malfeasance
  • Instituting social media strategies that deliver

We’re up to the challenge, whatever it may be. And we have the results to prove it. 

Education Events Management

We regularly partner with the nation’s leading educational institutions to produce events in support of their strategic goals and visibility. We produced a conference for a prominent Ivy League university, showcasing the insights of global thought leaders to a 1,200-person select audience from academia and business. We literally built the experience from the ground up – from the format of the event to the building itself – all while employing the attention to detail and focus on results that we bring to all of our corporate events. From small private colleges to large public universities, we work with all of our education clients to ensure that the right messages reach the right audiences through a blend of programming and visuals.

PR Experts Approved by United Educators and Florida Independent Colleges and Universities Association

Castle’s crisis communications expertise has resulted in the distinction of being named an approved crisis communications PR firm by United Educators (UE), the nation’s leading provider of risk management solutions for higher education, and the Florida Independent Colleges and Universities Association, a private educational risk retention pool that offers comprehensive risk management services to members of the Independent Colleges and Universities of Florida and the Florida Council of Independent Schools. Member schools from across the country, representing colleges/universities, independent schools and others, have partnered with Castle for crisis communications and PR services in support of a covered crisis.

Community Partner of the Association of Independent Colleges & Universities of Massachusetts and the Association of Independent Colleges & Universities of Rhode Island

As an official community partner of the Association of Independent Colleges & Universities of Massachusetts (AICUM) and the Association of Independent Colleges & Universities of Rhode Island (AICU Rhode Island), Castle is a public relations and events resource to 68 independent higher education institutions across Massachusetts and Rhode Island.